---
title: "What is Average CPC in Google Ads? | Kodalogic"
description: "Average CPC (cost per click) is the total cost of clicks divided by the number of clicks: the average price paid for one visit from an ad."
url: https://kodalogic.com/glossary/average-cpc
---

[Glossary](/glossary)/Average CPC

Google Ads · Metric

# What is Average CPC?

Average CPC (cost per click) is the total cost of clicks divided by the number of clicks: the average price paid for one visit from an ad. Its sibling, average CPM, is the cost per thousand [impressions](/glossary/impressions), the price of being shown rather than clicked.

Cost$5,420

÷

Clicks2,460

Average CPC$2.20

Cost divided by clicks: the average price of one click.

Data source

Google Ads

Type

Metric

Formula

Average CPC = cost / clicks

## Why it matters

It is the price of attention in a market. It rises with competition for the keyword, with the quality of the ad relative to the others in the auction, and with the bid strategy; it is why the same click costs cents in one industry and tens of dollars in another.

## How to read it

A lower average CPC is not automatically better: cheaper clicks from broader matches often convert worse, so read it with [conversion rate](/glossary/conversion-rate) and [cost per conversion](/glossary/cost-per-conversion). Compare it across campaigns of the same type, because Display and Search CPCs live in different worlds.

## In a Data Studio report

In a Data Studio (formerly [Looker Studio](/glossary/looker-studio)) report average CPC is a small trend chart on the overview beside average CPM and cost per conversion, and a column in the campaign and time tables that shows whether the price of a click is drifting month to month.

## Where to find it in Google Ads

Google Ads: Campaigns, then the Avg. CPC column; Avg. CPM beside it for Display and Video.

Shown in these dashboards

* [![Google Ads Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0206_4CRM5X5QLJ7SUGUB0IV0CK7NBOSAL8U5_0000.png)](/template/google-ads-template-for-looker-studio)  
[Google Ads Dashboard for Data Studio](/template/google-ads-template-for-looker-studio)$129
[See the dashboard](/template/google-ads-template-for-looker-studio)

![Average CPC on the Overview page of the Google Ads Dashboard for Data Studio](/informes/2026-09-02/google-ads-template-for-looker-studio/01.webp)

Page 1, Overview, of the [Google Ads Dashboard for Data Studio](/template/google-ads-template-for-looker-studio).[Open the live demo](https://lookerstudio.google.com/embed/reporting/76b52c27-e7dc-4117-b545-cc8c9ecdd919/page/p%5Fdman9v5nkd) to see it with real data.

## See it in a report

[Google Ads dashboard](/template/google-ads-template-for-looker-studio)[Google Ads fields reference](/reference/google-ads-fields)

## Related terms

* [Impressions](/glossary/impressions)
* [Looker Studio](/glossary/looker-studio)
* [Conversion rate](/glossary/conversion-rate)
* [Cost per conversion](/glossary/cost-per-conversion)
* [ROAS](/glossary/roas)
* [PPC dashboard](/glossary/ppc-dashboard)

[← Cost per conversion](/glossary/cost-per-conversion)[All 49 terms](/glossary)[Match type →](/glossary/match-type)