---
title: "What is Campaign name in Google Ads? | Kodalogic"
description: "Campaign name is the label given to an advertising campaign, used as a dimension to group spend, clicks and conversions in Google Ads."
url: https://kodalogic.com/glossary/campaign-name
---

[Glossary](/glossary)/Campaign name

Google Ads · Dimension

# What is Campaign name?

Campaign name is the label given to an advertising campaign, used as a dimension to group spend, clicks and conversions in Google Ads and, through the utm\_campaign tag, to attribute [sessions](/glossary/sessions) to that campaign in [Google Analytics 4](/glossary/ga4).

| Campaign              | Cost   | Conversions | ROAS |
| --------------------- | ------ | ----------- | ---- |
| Brand – Search        | $1,240 | 38          | 7.9  |
| Templates – Search    | $2,610 | 27          | 3.4  |
| Remarketing – Display | $980   | 7           | 2.1  |
| Competitors – Search  | $590   | 2           | 0.8  |

One row per campaign, with what it spent and what came back.

Data source

Google Ads

Type

Dimension

## Why it matters

It is the key that joins two systems that do not otherwise talk: Google Ads knows what you paid, GA4 knows what the visitor did afterwards, and the campaign name is what lets a report put cost and outcome on the same row.

## How to read it

The join only works if the names match, so the practical rule is a naming convention decided once (channel, market, objective, date) and applied everywhere, including the utm\_campaign value. Renaming a campaign mid-flight splits its history in GA4 into two rows.

## In a Data Studio report

In a Data Studio (formerly [Looker Studio](/glossary/looker-studio)) report campaign name is the first column of the campaigns table: cost, clicks, conversions, [cost per conversion](/glossary/cost-per-conversion) and [ROAS](/glossary/roas) per campaign, sortable, with a filter to isolate one campaign across every page of the report.

## Where to find it in Google Ads

Google Ads: Campaigns (the first column); Google Analytics 4: Reports, then Acquisition, then Traffic acquisition, with the dimension Session campaign.

Shown in these dashboards

* [![Google Ads Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0206_4CRM5X5QLJ7SUGUB0IV0CK7NBOSAL8U5_0000.png)](/template/google-ads-template-for-looker-studio)  
[Google Ads Dashboard for Data Studio](/template/google-ads-template-for-looker-studio)$129
* [![GA4 + Google Ads Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0531_BAM0ZAK8YRLTQ9O5W39RPBLKDSW1GBON_0000.png)](/template/ga4--google-ads-dashboard)  
[GA4 + Google Ads Dashboard for Data Studio](/template/ga4--google-ads-dashboard)$214
* [![All-in-One Marketing Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0235_VE78OLDV9VA3KZRHCCPIEFB0MQ7ZW8Y7_0000.webp)](/template/all-in-one-dashboard-looker-studio-web-seo-ads)  
[All-in-One Marketing Dashboard for Data Studio](/template/all-in-one-dashboard-looker-studio-web-seo-ads)$289
[See the dashboards](/templates)

![Campaign name on the Campaigns page of the Google Ads Dashboard for Data Studio](/informes/2026-09-02/google-ads-template-for-looker-studio/02.webp)

Page 2, Campaigns, of the [Google Ads Dashboard for Data Studio](/template/google-ads-template-for-looker-studio).[Open the live demo](https://lookerstudio.google.com/embed/reporting/76b52c27-e7dc-4117-b545-cc8c9ecdd919/page/p%5Fdman9v5nkd) to see it with real data.

## See it in a report

[Google Ads dashboard](/template/google-ads-template-for-looker-studio)[GA4 + Google Ads dashboard](/template/ga4--google-ads-dashboard)

## Related terms

* [Looker Studio](/glossary/looker-studio)
* [GA4](/glossary/ga4)
* [ROAS](/glossary/roas)
* [Sessions](/glossary/sessions)
* [Cost per conversion](/glossary/cost-per-conversion)
* [PPC dashboard](/glossary/ppc-dashboard)

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