---
title: "What is Conversion rate in Google Ads? | Kodalogic"
description: "Conversion rate is the percentage of interactions that led to a conversion; in Google Ads it is conversions divided by clicks (interactions)."
url: https://kodalogic.com/glossary/conversion-rate
---

[Glossary](/glossary)/Conversion rate

Google Ads · Metric

# What is Conversion rate?

Conversion rate is the percentage of interactions that led to a conversion; in Google Ads it is conversions divided by clicks (interactions), and in [Google Analytics 4](/glossary/ga4) the equivalent is the key event rate, [sessions](/glossary/sessions) with a key event divided by all sessions.

Clicks2,460

Conversions · 74

Conversion rate3.0%

74 conversions from 2,460 clicks: a conversion rate of 3%.

Data source

Google Ads

Type

Metric

Formula

Conversion rate = conversions / interactions × 100

## Why it matters

It is the metric that connects volume to value. Two campaigns with the same spend and the same clicks are not the same if one converts at 2% and the other at 6%, and the difference is invisible in every metric above it.

## How to read it

The number depends on what counts as a conversion and how it is counted (once per click or every time), so compare campaigns only within the same conversion setup. In Ads, conversion rate uses interactions in the denominator, which for video and display campaigns are not clicks.

## In a Data Studio report

In a Data Studio (formerly [Looker Studio](/glossary/looker-studio)) report conversion rate is a scorecard next to conversions on the overview and a column in the campaign and keyword tables, where sorting by it finds the campaigns that deserve more budget and the keywords that burn it.

## Where to find it in Google Ads

Google Ads: Campaigns, then the Conv. rate column; Google Analytics 4: Reports, then Advertising, or Session key event rate under Customize report.

Shown in these dashboards

* [![Google Ads Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0206_4CRM5X5QLJ7SUGUB0IV0CK7NBOSAL8U5_0000.png)](/template/google-ads-template-for-looker-studio)  
[Google Ads Dashboard for Data Studio](/template/google-ads-template-for-looker-studio)$129
* [![GA4 + Google Ads Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0531_BAM0ZAK8YRLTQ9O5W39RPBLKDSW1GBON_0000.png)](/template/ga4--google-ads-dashboard)  
[GA4 + Google Ads Dashboard for Data Studio](/template/ga4--google-ads-dashboard)$214
* [![All-in-One Marketing Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0235_VE78OLDV9VA3KZRHCCPIEFB0MQ7ZW8Y7_0000.webp)](/template/all-in-one-dashboard-looker-studio-web-seo-ads)  
[All-in-One Marketing Dashboard for Data Studio](/template/all-in-one-dashboard-looker-studio-web-seo-ads)$289
[See the dashboards](/templates)

![Conversion rate on the Overview page of the Google Ads Dashboard for Data Studio](/informes/2026-09-02/google-ads-template-for-looker-studio/01.webp)

Page 1, Overview, of the [Google Ads Dashboard for Data Studio](/template/google-ads-template-for-looker-studio).[Open the live demo](https://lookerstudio.google.com/embed/reporting/76b52c27-e7dc-4117-b545-cc8c9ecdd919/page/p%5Fdman9v5nkd) to see it with real data.

## See it in a report

[Google Ads dashboard](/template/google-ads-template-for-looker-studio)[Google Ads fields reference](/reference/google-ads-fields)

## Related terms

* [Looker Studio](/glossary/looker-studio)
* [GA4](/glossary/ga4)
* [Sessions](/glossary/sessions)
* [ROAS](/glossary/roas)
* [PPC dashboard](/glossary/ppc-dashboard)
* [Outranking share](/glossary/outranking-share)

[← Keyword clustering](/glossary/keyword-clustering)[All 49 terms](/glossary)[Cost per conversion →](/glossary/cost-per-conversion)