---
title: "What is Cost per conversion in Google Ads? | Kodalogic"
description: "Cost per conversion is the total advertising spend divided by the number of conversions it produced: what one result cost."
url: https://kodalogic.com/glossary/cost-per-conversion
---

[Glossary](/glossary)/Cost per conversion

Google Ads · Metric

# What is Cost per conversion?

Cost per conversion is the total advertising spend divided by the number of conversions it produced: what one result cost. In Google Ads reports it appears as Cost / conv.; the same idea is called CPA (cost per acquisition) when the conversion is a customer.

Cost$5,420

÷

Conversions74

Cost per conversion$73.2

Spend divided by conversions: what each result cost.

Data source

Google Ads

Type

Metric

Formula

Cost per conversion = cost / conversions

## Why it matters

It is the number a budget conversation ends on. [Impressions](/glossary/impressions), clicks and [CTR](/glossary/ctr) describe activity; cost per conversion describes price, and it is the only Ads metric that can be compared directly to what a lead or a sale is worth.

## How to read it

Small conversion counts make it swing: a campaign with 4 conversions doubles its cost per conversion when one fails to fire. Read it over a period long enough to hold dozens of conversions, and read it beside conversion value, because a cheap conversion that is worth little is not cheap.

## In a Data Studio report

In a Data Studio (formerly [Looker Studio](/glossary/looker-studio)) report cost per conversion is a scorecard on the overview with its change against the previous period, a small trend chart, and a column in the campaign tables, where a rising cost per conversion with flat clicks is the earliest sign of drift.

## Where to find it in Google Ads

Google Ads: Campaigns, then the Cost / conv. column (add it under Columns, Conversions if hidden).

Shown in these dashboards

* [![Google Ads Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0206_4CRM5X5QLJ7SUGUB0IV0CK7NBOSAL8U5_0000.png)](/template/google-ads-template-for-looker-studio)  
[Google Ads Dashboard for Data Studio](/template/google-ads-template-for-looker-studio)$129
* [![GA4 + Google Ads Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0531_BAM0ZAK8YRLTQ9O5W39RPBLKDSW1GBON_0000.png)](/template/ga4--google-ads-dashboard)  
[GA4 + Google Ads Dashboard for Data Studio](/template/ga4--google-ads-dashboard)$214
* [![All-in-One Marketing Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0235_VE78OLDV9VA3KZRHCCPIEFB0MQ7ZW8Y7_0000.webp)](/template/all-in-one-dashboard-looker-studio-web-seo-ads)  
[All-in-One Marketing Dashboard for Data Studio](/template/all-in-one-dashboard-looker-studio-web-seo-ads)$289
[See the dashboards](/templates)

![Cost per conversion on the Overview page of the Google Ads Dashboard for Data Studio](/informes/2026-09-02/google-ads-template-for-looker-studio/01.webp)

Page 1, Overview, of the [Google Ads Dashboard for Data Studio](/template/google-ads-template-for-looker-studio).[Open the live demo](https://lookerstudio.google.com/embed/reporting/76b52c27-e7dc-4117-b545-cc8c9ecdd919/page/p%5Fdman9v5nkd) to see it with real data.

## See it in a report

[Google Ads dashboard](/template/google-ads-template-for-looker-studio)[PPC report template](/report-templates/ppc-report)

## Related terms

* [Impressions](/glossary/impressions)
* [CTR](/glossary/ctr)
* [Looker Studio](/glossary/looker-studio)
* [ROAS](/glossary/roas)
* [PPC dashboard](/glossary/ppc-dashboard)
* [Outranking share](/glossary/outranking-share)

[← Conversion rate](/glossary/conversion-rate)[All 49 terms](/glossary)[Average CPC →](/glossary/average-cpc)