--- title: "What is CTR (click-through rate) in Search Console?" description: "CTR is clicks divided by impressions, expressed as a percentage: the share of times a listing was shown that ended in a click." url: https://kodalogic.com/glossary/ctr --- [Glossary](/glossary)/CTR (click-through rate) Google Search Console · Metric # What is CTR (click-through rate)? CTR is clicks divided by [impressions](/glossary/impressions), expressed as a percentage: the share of times a listing was shown that ended in a click. In organic search it falls steeply with position: top results earn a large multiple of the CTR of results further down. Impressions100 Clicks · 3 CTR3.0% 3 clicks out of 100 impressions is a CTR of 3%. Data source Google Search Console Type Metric API field [ctr](/reference/google-search-console-fields) Formula CTR = clicks / impressions × 100 ## Why it matters A low CTR at a good position usually points at the snippet (title and description) or at the query being answered directly on the results page, not at the ranking itself. ## How to read it As a rule of thumb measured across industries, the first organic result takes a disproportionate share of clicks and CTR decays steeply through the rest of page one. Comparing a page's CTR against the typical CTR for its position is the practical use: a page below the curve has a snippet problem, not a ranking problem. ## In a Data Studio report Dashboards show CTR as a scorecard and as a column in the query table, where it becomes actionable: sort queries by impressions, look at the CTR of each position, and the rows with high visibility but weak CTR are the pages whose titles and descriptions deserve a rewrite first. ## Where to find it in Google Search Console Search Console: Performance, then Search results, with the Average CTR card enabled; Google Ads: Campaigns, then the CTR column. Shown in these dashboards * [![Google Search Console Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0202_01QJQ390R8S96SM7H8HUO890PKYJ5MHA_0000.webp)](/template/google-search-console-template-for-looker-studio) [Google Search Console Dashboard for Data Studio](/template/google-search-console-template-for-looker-studio)$129 * [![Google Ads Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0206_4CRM5X5QLJ7SUGUB0IV0CK7NBOSAL8U5_0000.png)](/template/google-ads-template-for-looker-studio) [Google Ads Dashboard for Data Studio](/template/google-ads-template-for-looker-studio)$129 * [![Web & SEO Dashboard for Data Studio — GA4 + Search Console dashboard](https://kodalogic.com/cdn/templates_images/0234_OWGD0CDWC95GHLYIXC8I0K97PT5ZRQVE_0000.webp)](/template/web--seo-performance-dashboard) [Web & SEO Dashboard for Data Studio — GA4 + Search Console](/template/web--seo-performance-dashboard)$214 * [![GA4 + Google Ads Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0531_BAM0ZAK8YRLTQ9O5W39RPBLKDSW1GBON_0000.png)](/template/ga4--google-ads-dashboard) [GA4 + Google Ads Dashboard for Data Studio](/template/ga4--google-ads-dashboard)$214 * [![All-in-One Marketing Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0235_VE78OLDV9VA3KZRHCCPIEFB0MQ7ZW8Y7_0000.webp)](/template/all-in-one-dashboard-looker-studio-web-seo-ads) [All-in-One Marketing Dashboard for Data Studio](/template/all-in-one-dashboard-looker-studio-web-seo-ads)$289 [See the dashboards](/templates) ![CTR (click-through rate) on the Overview page of the Google Search Console Dashboard for Data Studio](/informes/2026-09-02/google-search-console-template-for-looker-studio/01.webp) Page 1, Overview, of the [Google Search Console Dashboard for Data Studio](/template/google-search-console-template-for-looker-studio).[Open the live demo](https://lookerstudio.google.com/embed/reporting/e8ebacd4-1831-49ea-89e0-a0888225d653/page/p%5F8fiespkekd) to see it with real data. ## See it in a report [GSC template with CTR gaps](/template/google-search-console-template-for-looker-studio) ## Related terms * [Impressions](/glossary/impressions) * [Keyword ranking](/glossary/keyword-ranking) * [Keyword ranking report](/glossary/keyword-ranking-report) * [Average position](/glossary/average-position) * [Brand vs generic keywords](/glossary/brand-vs-generic-keywords) * [Page indexing](/glossary/page-indexing) [← Impressions](/glossary/impressions)[All 49 terms](/glossary)[Average position →](/glossary/average-position)