---
title: "What is Engagement rate in GA4? | Kodalogic"
description: "Engagement rate is the percentage of sessions that were engaged sessions in Google Analytics 4: sessions that lasted longer than 10 seconds."
url: https://kodalogic.com/glossary/engagement-rate
---

[Glossary](/glossary)/Engagement rate

Google Analytics 4 · Metric

# What is Engagement rate?

Engagement rate is the percentage of [sessions](/glossary/sessions) that were [engaged sessions](/glossary/engaged-sessions) in [Google Analytics 4](/glossary/ga4): sessions that lasted longer than 10 seconds, produced a key event, or included at least two page or screen views.

Sessions11,960

Engaged sessions · 7,530

Engagement rate63%

7,530 engaged out of 11,960 sessions: an engagement rate of 63%.

Data source

Google Analytics 4

Type

Metric

API field

[engagementRate](/reference/ga4-fields)

Formula

Engagement rate = engaged sessions / sessions × 100

## Why it matters

It replaced [bounce rate](/glossary/bounce-rate) as the primary quality metric in GA4; bounce rate still exists and is simply its inverse (100% minus engagement rate). A session with one page view that lasted 40 seconds counts as engaged, which bounce rate in Universal Analytics never allowed.

## How to read it

The 10-second threshold can be raised up to 60 seconds in the [data stream](/glossary/data-stream) settings, so two properties with different thresholds are not comparable. Engagement rate also depends on events firing, which means a site with poor tracking looks disengaged rather than broken.

## In a Data Studio report

In a Data Studio (formerly [Looker Studio](/glossary/looker-studio)) report engagement rate is a headline scorecard and a column in every channel, [landing page](/glossary/landing-page) and country table. The most useful chart pairs it with sessions: high traffic with low engagement points at the wrong audience, low traffic with high engagement at a page worth promoting.

## Where to find it in Google Analytics 4

Google Analytics 4: Reports, then Acquisition, then Traffic acquisition (the Engagement rate column); the threshold under Admin, then Data streams, then Adjust session timeout.

Shown in these dashboards

* [![Google Analytics 4 Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0222_0WG5IECFKCHKAUTGY4O1AIO8L0YIM9D5_0000.webp)](/template/google-analytics-4-template-for-looker-studio)  
[Google Analytics 4 Dashboard for Data Studio](/template/google-analytics-4-template-for-looker-studio)$129
[See the dashboard](/template/google-analytics-4-template-for-looker-studio)

![Engagement rate on the Web overview page of the Google Analytics 4 Dashboard for Data Studio](/informes/2026-09-02/google-analytics-4-template-for-looker-studio/01.webp)

The report shows its inverse, bounce rate, in the first row of scorecards.Page 1, Web overview, of the [Google Analytics 4 Dashboard for Data Studio](/template/google-analytics-4-template-for-looker-studio).[Open the live demo](https://lookerstudio.google.com/embed/reporting/fb97e8f9-0817-4b2b-9b0d-16cb50407e13/page/p%5Ffo1dxij6ld) to see it with real data.

## See it in a report

[Google Analytics 4 dashboard](/template/google-analytics-4-template-for-looker-studio)[GA4 fields reference](/reference/ga4-fields)

## Related terms

* [Looker Studio](/glossary/looker-studio)
* [GA4](/glossary/ga4)
* [Data stream](/glossary/data-stream)
* [Sessions](/glossary/sessions)
* [Bounce rate](/glossary/bounce-rate)
* [Landing page](/glossary/landing-page)

[← Average session duration](/glossary/average-session-duration)[All 49 terms](/glossary)[SEO performance →](/glossary/seo-performance)