---
title: "What is Event value in GA4? | Kodalogic"
description: "Event value is the numeric value attached to an event in Google Analytics 4 through the value parameter, summed across all the times the event fired."
url: https://kodalogic.com/glossary/event-value
---

[Glossary](/glossary)/Event value

Google Analytics 4 · Metric

# What is Event value?

Event value is the numeric value attached to an event in [Google Analytics 4](/glossary/ga4) through the value parameter, summed across all the times the event fired. It is how a non-purchase action, such as a lead form or a demo request, carries a monetary weight into reports.

Key events318

×

Value per event$28.7

Event value$9,127

The value attached to an event, added up: the money side of key events.

Data source

Google Analytics 4

Type

Metric

## Why it matters

Without it, a report can count conversions but not weigh them: ten newsletter sign-ups and ten sales requests look the same. With a value on each key event, GA4 can report the total value by channel, campaign or [landing page](/glossary/landing-page) and compare it with what was spent to get it.

## How to read it

The value is whatever the site sends, so it is only as honest as the tagging: an event that sends value: 1 on every fire produces a count, not a value. Set a currency when the value is money, keep the same scale across events, and remember that purchase revenue is reported separately from event value even though both use the value parameter.

## In a Data Studio report

In a Data Studio (formerly [Looker Studio](/glossary/looker-studio)) report event value appears as key event value on the conversions page and as a column in the campaign and channel tables, where dividing it by cost gives a return on spend for actions that are not sales.

## Where to find it in Google Analytics 4

Google Analytics 4: Reports, then Engagement, then Events (the Event value column); key event value under Reports, then Engagement, then Key events.

Shown in these dashboards

* [![Google Analytics 4 Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0222_0WG5IECFKCHKAUTGY4O1AIO8L0YIM9D5_0000.webp)](/template/google-analytics-4-template-for-looker-studio)  
[Google Analytics 4 Dashboard for Data Studio](/template/google-analytics-4-template-for-looker-studio)$129
[See the dashboard](/template/google-analytics-4-template-for-looker-studio)

![Event value on the Conversions page of the Google Analytics 4 Dashboard for Data Studio](/informes/2026-09-02/google-analytics-4-template-for-looker-studio/07.webp)

Key events by event name, with total revenue beside them.Page 7, Conversions, of the [Google Analytics 4 Dashboard for Data Studio](/template/google-analytics-4-template-for-looker-studio).[Open the live demo](https://lookerstudio.google.com/embed/reporting/fb97e8f9-0817-4b2b-9b0d-16cb50407e13/page/p%5Ffo1dxij6ld) to see it with real data.

## See it in a report

[Google Analytics 4 dashboard](/template/google-analytics-4-template-for-looker-studio)[GA4 + Google Ads dashboard](/template/ga4--google-ads-dashboard)

## Related terms

* [Looker Studio](/glossary/looker-studio)
* [GA4](/glossary/ga4)
* [Landing page](/glossary/landing-page)
* [Referral traffic](/glossary/referral-traffic)
* [Data stream](/glossary/data-stream)
* [Site search](/glossary/site-search)

[← Entrances](/glossary/entrances)[All 49 terms](/glossary)[Keyword ranking →](/glossary/keyword-ranking)