---
title: "What is Google Data Studio? Definition and how it works"
description: "Google Data Studio is Google’s free tool for turning data into interactive, shareable reports and dashboards. It was renamed Looker Studio in October 2022."
url: https://kodalogic.com/glossary/google-data-studio
---

[Glossary](/glossary)/Google Data Studio

Google · Platform

# What is Google Data Studio?

Google Data Studio is Google’s free tool for turning data into interactive, shareable reports and dashboards. It was renamed [Looker Studio](/glossary/looker-studio) in October 2022 and renamed back to Data Studio in April 2026; both names refer to the same product.

1. GA4 · GSC · Ads
2. Data Studio
3. Live report
4. Anyone with the link

Formerly Looker Studio, formerly Google Data Studio: one product.

Data Studio connects to your sources and turns them into a live report.

Data source

Google

Type

Platform

## Why it matters

It connects natively to [Google Analytics 4](/glossary/ga4), Google Search Console, Google Ads and hundreds of other sources, and a report built on it stays live: open the link, see current data. The paid tier is Data Studio Pro. It is a different product from Looker, Google’s enterprise BI platform.

## How to read it

In practice the product's renames matter for search: years of tutorials, templates and course material use the Looker Studio name, so both names remain in circulation. Reports built during the Looker Studio years work unchanged; only the branding in Google's interface moved.

## In a Data Studio report

In practice a template is a pre-built Data Studio report: copy it, connect your own GA4, Search Console or Google Ads account, and the charts fill with your data in minutes. That copy-and-connect model is why templates became the standard way for agencies to standardise client reporting.

## Where to find it in Google

datastudio.google.com (the same reports opened at lookerstudio.google.com during the 2022 to 2026 name period).

Shown in these dashboards

* [![All-in-One Marketing Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0235_VE78OLDV9VA3KZRHCCPIEFB0MQ7ZW8Y7_0000.webp)](/template/all-in-one-dashboard-looker-studio-web-seo-ads)  
[All-in-One Marketing Dashboard for Data Studio](/template/all-in-one-dashboard-looker-studio-web-seo-ads)$289
[See the dashboard](/template/all-in-one-dashboard-looker-studio-web-seo-ads)

![Google Data Studio on the Web overview page of the All-in-One Marketing Dashboard for Data Studio](/informes/2026-09-02/all-in-one-dashboard-looker-studio-web-seo-ads/01.webp)

Page 1, Web overview, of the [All-in-One Marketing Dashboard for Data Studio](/template/all-in-one-dashboard-looker-studio-web-seo-ads).[Open the live demo](https://lookerstudio.google.com/embed/reporting/cc61bca3-8433-4147-be7e-46c650cf6a9f/page/p%5Fazrm0ffumd) to see it with real data.

## See it in a report

[All Data Studio templates](/templates)[Looker vs Looker Studio explained](/blog/looker-vs-looker-studio-key-differences-explained)

## Related terms

* [Looker Studio](/glossary/looker-studio)
* [GA4](/glossary/ga4)

[← Brand vs generic keywords](/glossary/brand-vs-generic-keywords)[All 49 terms](/glossary)[Looker Studio →](/glossary/looker-studio)