---
title: "What is Impressions in Search Console? | Kodalogic"
description: "An impression is counted each time a link to a site appears in a search results page a user views, whether or not it is clicked."
url: https://kodalogic.com/glossary/impressions
---

[Glossary](/glossary)/Impressions

Google Search Console · Metric

# What is Impressions?

An impression is counted each time a link to a site appears in a search results page a user views, whether or not it is clicked. Impressions measure visibility; clicks measure the visits that visibility produced.

Impressions, last 28 dayslatest day790

One impression each time a result is shown, clicked or not.

Data source

Google Search Console

Type

Metric

API field

[impressions](/reference/google-search-console-fields)

## Why it matters

A page can accumulate large impression counts at deep positions without being seen: the result technically appeared on a page the user opened, far below what they scrolled to.

## How to read it

Impressions are counted per search results page, so ranking on page one multiplies them: a jump in impressions often signals that pages moved from page two into the top ten, before clicks follow. A rise in impressions with flat clicks is not failure: it is the visibility arriving ahead of the traffic, and the [CTR](/glossary/ctr) gap shows where to work. Search Console reports them per property, so the same query can register impressions for several of a site's pages at once, each at its own position.

## In a Data Studio report

Reports usually pair an impressions time series with the clicks series on the same chart: growing impressions with flat clicks reveals visibility that has not yet converted into traffic, and the CTR column shows exactly which queries hold that unclaimed potential. A filter that excludes brand terms keeps the impression counts honest.

## Where to find it in Google Search Console

Search Console: Performance, then Search results (the Total impressions card); per query and per page in the tabs below.

Shown in these dashboards

* [![Google Search Console Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0202_01QJQ390R8S96SM7H8HUO890PKYJ5MHA_0000.webp)](/template/google-search-console-template-for-looker-studio)  
[Google Search Console Dashboard for Data Studio](/template/google-search-console-template-for-looker-studio)$129
* [![Google Ads Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0206_4CRM5X5QLJ7SUGUB0IV0CK7NBOSAL8U5_0000.png)](/template/google-ads-template-for-looker-studio)  
[Google Ads Dashboard for Data Studio](/template/google-ads-template-for-looker-studio)$129
* [![Web & SEO Dashboard for Data Studio — GA4 + Search Console dashboard](https://kodalogic.com/cdn/templates_images/0234_OWGD0CDWC95GHLYIXC8I0K97PT5ZRQVE_0000.webp)](/template/web--seo-performance-dashboard)  
[Web & SEO Dashboard for Data Studio — GA4 + Search Console](/template/web--seo-performance-dashboard)$214
* [![GA4 + Google Ads Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0531_BAM0ZAK8YRLTQ9O5W39RPBLKDSW1GBON_0000.png)](/template/ga4--google-ads-dashboard)  
[GA4 + Google Ads Dashboard for Data Studio](/template/ga4--google-ads-dashboard)$214
* [![All-in-One Marketing Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0235_VE78OLDV9VA3KZRHCCPIEFB0MQ7ZW8Y7_0000.webp)](/template/all-in-one-dashboard-looker-studio-web-seo-ads)  
[All-in-One Marketing Dashboard for Data Studio](/template/all-in-one-dashboard-looker-studio-web-seo-ads)$289
[See the dashboards](/templates)

![Impressions on the Overview page of the Google Search Console Dashboard for Data Studio](/informes/2026-09-02/google-search-console-template-for-looker-studio/01.webp)

Page 1, Overview, of the [Google Search Console Dashboard for Data Studio](/template/google-search-console-template-for-looker-studio).[Open the live demo](https://lookerstudio.google.com/embed/reporting/e8ebacd4-1831-49ea-89e0-a0888225d653/page/p%5F8fiespkekd) to see it with real data.

## See it in a report

[Search Console dashboard](/template/google-search-console-template-for-looker-studio)

## Related terms

* [CTR](/glossary/ctr)
* [Keyword ranking](/glossary/keyword-ranking)
* [Keyword ranking report](/glossary/keyword-ranking-report)
* [Average position](/glossary/average-position)
* [Brand vs generic keywords](/glossary/brand-vs-generic-keywords)
* [Page indexing](/glossary/page-indexing)

[← SEO report](/glossary/seo-report)[All 49 terms](/glossary)[CTR →](/glossary/ctr)