---
title: "What is Outranking share in Google Ads? | Kodalogic"
description: "Outranking share is a Google Ads Auction Insights metric: the percentage of auctions in which your ad ranked higher than a specific competitor's ad."
url: https://kodalogic.com/glossary/outranking-share
---

[Glossary](/glossary)/Outranking share

Google Ads · Metric

# What is Outranking share?

Outranking share is a Google Ads Auction Insights metric: the percentage of auctions in which your ad ranked higher than a specific competitor's ad, or in which your ad showed and theirs did not. It is reported per competitor for Search and Shopping campaigns.

Shared auctions100

Auctions ranked above · 61

Outranking share61%

How often your ad showed above a competitor when you both competed.

Data source

Google Ads

Type

Metric

## Why it matters

It answers a question impression share cannot: not how often you showed, but how often you beat a named rival when you both entered the same auction. A share above 50% means you usually win that head-to-head.

## How to read it

The metric only counts auctions both of you entered, so a low outranking share against a big spender can coexist with a healthy impression share. It also moves with bids, ad rank and budget, not with quality alone, which is why it is read together with overlap rate and top-of-page rate rather than on its own.

## In a Data Studio report

Auction Insights is not among the standard Google Ads connector fields for Data Studio (formerly [Looker Studio](/glossary/looker-studio)), so dashboards usually bring it in from a scheduled Google Ads report or a Google Sheet. It then appears as a competitor table: overlap rate, outranking share, position above rate, per campaign.

## Where to find it in Google Ads

Google Ads: Campaigns, then Auction insights (select campaigns or keywords first); the columns are Overlap rate, Outranking share and Position above rate.

Shown in these dashboards

* [![Google Ads Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0206_4CRM5X5QLJ7SUGUB0IV0CK7NBOSAL8U5_0000.png)](/template/google-ads-template-for-looker-studio)  
[Google Ads Dashboard for Data Studio](/template/google-ads-template-for-looker-studio)$129
[See the dashboard](/template/google-ads-template-for-looker-studio)

![Outranking share on the Search campaigns page of the Google Ads Dashboard for Data Studio](/informes/2026-09-02/google-ads-template-for-looker-studio/03.webp)

Page 3, Search campaigns, of the [Google Ads Dashboard for Data Studio](/template/google-ads-template-for-looker-studio).[Open the live demo](https://lookerstudio.google.com/embed/reporting/76b52c27-e7dc-4117-b545-cc8c9ecdd919/page/p%5Fdman9v5nkd) to see it with real data.

## See it in a report

[Google Ads dashboard](/template/google-ads-template-for-looker-studio)[PPC report template](/report-templates/ppc-report)

## Related terms

* [Looker Studio](/glossary/looker-studio)
* [ROAS](/glossary/roas)
* [PPC dashboard](/glossary/ppc-dashboard)
* [Campaign name](/glossary/campaign-name)
* [Conversion rate](/glossary/conversion-rate)
* [Cost per conversion](/glossary/cost-per-conversion)

[← Site search](/glossary/site-search)[All 49 terms](/glossary)[Event count →](/glossary/event-count)