---
title: "What is PPC dashboard in Google Ads? | Kodalogic"
description: "A PPC dashboard is a live report of paid-campaign performance, spend, clicks, conversions, CPA and ROAS."
url: https://kodalogic.com/glossary/ppc-dashboard
---

[Glossary](/glossary)/PPC dashboard

Google Ads · Concept

# What is PPC dashboard?

A PPC dashboard is a live report of paid-campaign performance, spend, clicks, conversions, CPA and [ROAS](/glossary/roas), pulled automatically from ad platforms like Google Ads, so the numbers are current every time the report is opened.

1. Google Ads
2. Data Studio
3. PPC dashboard
4. Client

No export; the link is the report.

Spend, conversions and ROAS, live, in one link the client can open.

Data source

Google Ads

Type

Concept

## How to read it

The practical value is catching drift early: budgets that stop spending, campaigns whose CPA creeps up, keywords that burn spend without converting. A dashboard that compares each campaign against its previous period surfaces those in minutes, where the ad platform's own interface requires opening each campaign one by one. Most teams review it weekly for optimisation and monthly for reporting, with the same dashboard serving both because the date range is a filter, not a rebuild.

## In a Data Studio report

A typical Data Studio (formerly [Looker Studio](/glossary/looker-studio)) build has scorecards for spend, conversions, CPA and ROAS, a campaign table with period-over-period deltas, and breakdowns by keyword, audience and device. Connected straight to Google Ads, it replaces the monthly export-and-paste cycle with a link that is always current. Multi-account agencies add an account selector so one dashboard template serves every client without duplicating the build.

## Where to find it in Google Ads

Google Ads: Overview for the account summary; Campaigns for the table the dashboard mirrors, with Cost, Conversions and Conv. rate columns.

Shown in these dashboards

* [![Google Ads Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0206_4CRM5X5QLJ7SUGUB0IV0CK7NBOSAL8U5_0000.png)](/template/google-ads-template-for-looker-studio)  
[Google Ads Dashboard for Data Studio](/template/google-ads-template-for-looker-studio)$129
[See the dashboard](/template/google-ads-template-for-looker-studio)

![PPC dashboard on the Overview page of the Google Ads Dashboard for Data Studio](/informes/2026-09-02/google-ads-template-for-looker-studio/01.webp)

Page 1, Overview, of the [Google Ads Dashboard for Data Studio](/template/google-ads-template-for-looker-studio).[Open the live demo](https://lookerstudio.google.com/embed/reporting/76b52c27-e7dc-4117-b545-cc8c9ecdd919/page/p%5Fdman9v5nkd) to see it with real data.

## See it in a report

[Google Ads dashboard template](/template/google-ads-template-for-looker-studio)[PPC report that runs itself](/blog/google-ads-dashboard-in-looker-studio-the-ppc-report-that-runs-itself)

## Related terms

* [Looker Studio](/glossary/looker-studio)
* [ROAS](/glossary/roas)
* [Outranking share](/glossary/outranking-share)
* [Campaign name](/glossary/campaign-name)
* [Conversion rate](/glossary/conversion-rate)
* [Cost per conversion](/glossary/cost-per-conversion)

[← ROAS](/glossary/roas)[All 49 terms](/glossary)[Automated reporting →](/glossary/automated-reporting)