---
title: "What is SEO report in Data Studio? | Kodalogic"
description: "An SEO report is a periodic summary of a site’s organic search performance: how visible it was, which queries and pages earned that visibility."
url: https://kodalogic.com/glossary/seo-report
---

[Glossary](/glossary)/SEO report

Search Console + GA4 · Concept

# What is SEO report?

An SEO report is a periodic summary of a site’s organic search performance: how visible it was, which queries and pages earned that visibility, and how both changed against the previous period. Agencies typically deliver one per client per month.

1. Search Console
2. GA4
3. SEO report
4. Client

One date range and one set of filters across both sources.

Search Console and GA4 read together: what Google showed, and what visitors did.

Data source

Search Console + GA4

Type

Concept

## Why it matters

The metrics that anchor it are [impressions](/glossary/impressions), clicks, [CTR](/glossary/ctr) and [average position](/glossary/average-position) from Search Console, often joined with engagement and conversion data from [GA4](/glossary/ga4).

## How to read it

The recurring failure of SEO reports is listing metrics without reading them: a table of impressions says nothing until it is compared against the previous period and split by brand and generic queries. A useful report answers three questions, what changed, why, and what will be done about it, in that order. Most agencies deliver it monthly, aligned with the billing cycle, with a quarterly deep-dive that looks at trends too slow to see month to month.

## In a Data Studio report

In Data Studio (formerly [Looker Studio](/glossary/looker-studio)) the report is a live page rather than a document: scorecards with period-over-period comparison at the top, then query and page tables, then engagement data from GA4\. Scheduled email delivery can send a PDF snapshot each month while the online version stays interactive and current.

## Where to find it in Google

Search Console: Performance, then Search results, compared with the previous period using the date control; the report assembles it with Google Analytics 4 organic traffic.

Shown in these dashboards

* [![Web & SEO Dashboard for Data Studio — GA4 + Search Console dashboard](https://kodalogic.com/cdn/templates_images/0234_OWGD0CDWC95GHLYIXC8I0K97PT5ZRQVE_0000.webp)](/template/web--seo-performance-dashboard)  
[Web & SEO Dashboard for Data Studio — GA4 + Search Console](/template/web--seo-performance-dashboard)$214
[See the dashboard](/template/web--seo-performance-dashboard)

![SEO report on the Search overview page of the Web & SEO Dashboard for Data Studio — GA4 + Search Console](/informes/2026-09-02/web--seo-performance-dashboard/15.webp)

Page 15, Search overview, of the [Web & SEO Dashboard for Data Studio — GA4 + Search Console](/template/web--seo-performance-dashboard).[Open the live demo](https://lookerstudio.google.com/embed/reporting/1a66bd8b-94be-417f-bcb6-8394291277ce/page/p%5Fazrm0ffumd) to see it with real data.

## See it in a report

[Automated SEO reports guide](/blog/automated-seo-reports-with-looker-studio-dashboard)[SEO dashboard template](/template/web--seo-performance-dashboard)

## Related terms

* [Impressions](/glossary/impressions)
* [CTR](/glossary/ctr)
* [Average position](/glossary/average-position)
* [Looker Studio](/glossary/looker-studio)
* [GA4](/glossary/ga4)
* [SEO dashboard](/glossary/seo-dashboard)

[← SEO dashboard](/glossary/seo-dashboard)[All 49 terms](/glossary)[Impressions →](/glossary/impressions)