---
title: "Search Console Fields: Metrics and Dimensions (Reference)"
description: "Every Search Console reporting field: the four metrics (clicks, impressions, CTR, position) and their dimensions, each defined in one line, with API names."
url: https://kodalogic.com/reference/google-search-console-fields
---

Field reference

# Search Console: four metrics, _every angle._

The Search Console dataset is small and unforgiving: four metrics, a handful of dimensions, and everything a keyword ranking report can say comes from crossing them.

Fields

18

Data source

Google Search Console

Names

Standard API

See them live in the [Google Search Console Dashboard for Data Studio](/template/google-search-console-template-for-looker-studio).

See these fields in a real report

* [![Google Search Console Dashboard for Data Studio dashboard](https://kodalogic.com/cdn/templates_images/0202_01QJQ390R8S96SM7H8HUO890PKYJ5MHA_0000.webp)](/template/google-search-console-template-for-looker-studio)  
[Google Search Console Dashboard for Data Studio](/template/google-search-console-template-for-looker-studio)$129
[See the dashboard](/template/google-search-console-template-for-looker-studio)

## Metrics

| Field                                | API name    | Type   | What it measures                                                                    |
| ------------------------------------ | ----------- | ------ | ----------------------------------------------------------------------------------- |
| Clicks                               | clicks      | metric | Count of clicks from Google search results that landed on the property.             |
| [Impressions](/glossary/impressions) | impressions | metric | How many times a result from the property appeared in search results a user viewed. |
| [CTR](/glossary/ctr)                 | ctr         | metric | Clicks divided by impressions, per row of whatever dimension you group by.          |
| Position                             | position    | metric | Average topmost position of the property for the row, across every impression.      |

## Dimensions

| Field                                | API name         | Type      | What it measures                                                                     |
| ------------------------------------ | ---------------- | --------- | ------------------------------------------------------------------------------------ |
| Query                                | query            | dimension | The search terms users typed. Some rare queries are omitted for privacy.             |
| Page                                 | page             | dimension | The URL that appeared in results (the canonical URL, as Google resolves it).         |
| Country                              | country          | dimension | Country the search was made from, as an ISO code.                                    |
| Device                               | device           | dimension | Desktop, mobile or tablet.                                                           |
| Date                                 | date             | dimension | Day of the impression, in the property’s local time (Pacific).                       |
| Search appearance                    | searchAppearance | dimension | Rich-result type the listing appeared as (e.g. review snippet, FAQ) when applicable. |
| [Search type](/glossary/search-type) | type             | dimension | Web, image, video or news search; reports default to web.                            |

## Computed in the template

| Field                                    | API name          | Type      | What it measures                                                                                                         |
| ---------------------------------------- | ----------------- | --------- | ------------------------------------------------------------------------------------------------------------------------ |
| Brand vs generic                         | brand\_generic    | dimension | Each query classified as brand (contains your brand terms) or generic, so brand demand is never mistaken for SEO growth. |
| Keyword length type                      | keyword\_length   | dimension | Short tail (1 to 3 words) or long tail (4 or more), with the word count as its own breakdown.                            |
| [Search intent](/glossary/search-intent) | search\_intent    | dimension | Informational, navigational, commercial or transactional, inferred from the query wording.                               |
| Keyword cluster                          | keyword\_cluster  | dimension | Queries grouped by the topic they belong to, so a topic can be tracked as one line instead of a hundred queries.         |
| Position bucket                          | position\_bucket  | dimension | Top 3, positions 4 to 10, 11 to 20, or 21 and beyond: the distribution that moves before total clicks do.                |
| Keywords count                           | keywords\_count   | metric    | Distinct queries with at least one impression in the period (unique keywords).                                           |
| Impression share                         | impression\_share | metric    | A country’s impressions as a share of the total, on the location page.                                                   |

## Reading the four together

The four metrics only speak when crossed with a dimension: clicks by query shows what earns traffic, impressions by page shows what earns visibility, and position by date shows movement. The classic diagnostic is CTR against position: a query ranking well with a weak CTR has a snippet problem, and that reading needs both metrics on the same row, which is exactly what a report table gives you and the Search Console interface makes you assemble by hand.

* [Google Search Console Dashboard for Data Studio →](/template/google-search-console-template-for-looker-studio)
* [Reporting glossary →](/glossary)
* [Google Analytics 4 fields →](/reference/ga4-fields)
* [Google Ads fields →](/reference/google-ads-fields)