--- title: "Web Analytics Report Example in Data Studio (GA4 + GSC)" description: "A web analytics report example you can open, not a screenshot: how people find the site in Search Console and what they do on it in GA4, page by page." url: https://kodalogic.com/report-templates/web-analytics-report --- Web analytics report example # How they find you, and _what they do next._ Search visibility on one side, on-site behaviour on the other: a web analytics report is only complete when both halves share a page. [See the template](/template/web--seo-performance-dashboard)[Open the live demo](https://lookerstudio.google.com/embed/reporting/1a66bd8b-94be-417f-bcb6-8394291277ce/page/p%5Fazrm0ffumd) * ![gx2000, 5 out of 5](https://kodalogic.com/cdn/assets/img/user_photos/gx2000.jpg) * ![atomictr, 5 out of 5](https://kodalogic.com/cdn/assets/img/user_photos/atomictr.jpg) * ![parkergates_, 5 out of 5](https://kodalogic.com/cdn/assets/img/user_photos/parkergates_.jpg) * ![rosco100, 5 out of 5](https://kodalogic.com/cdn/assets/img/user_photos/rosco100.jpg) * ![skraps6, 5 out of 5](https://kodalogic.com/cdn/assets/img/user_photos/skraps6.jpg) ★★★★★ **4.97** from 100 reviews in 27 countries: [read them](/reviews) Sold as * [![Web & SEO Dashboard for Data Studio — GA4 + Search Console dashboard](https://kodalogic.com/cdn/templates_images/0234_OWGD0CDWC95GHLYIXC8I0K97PT5ZRQVE_0000.webp)](/template/web--seo-performance-dashboard) [Web & SEO Dashboard for Data Studio — GA4 + Search Console](/template/web--seo-performance-dashboard)$214 [See the dashboard](/template/web--seo-performance-dashboard) In plain terms ## What a web analytics report is A web analytics report in Data Studio (formerly [Looker Studio](/glossary/looker-studio)) describes a website from both ends: how people find it and what they do on it. The first half is search visibility, which lives in Google Search Console: queries, [impressions](/glossary/impressions), clicks and positions. The second is behaviour, which lives in [Google Analytics 4](/glossary/ga4): [sessions](/glossary/sessions), engagement, landing pages and conversions. A report that shows only one half explains only half of the traffic. This template puts the two halves on one Data Studio report, read live from your own properties. The discovery pages show which queries open the door and to which pages; the behaviour pages show what happened after the click; the join is a table where each [landing page](/glossary/landing-page) carries both its search performance and its on-site results. [Smart Interpretations](/glossary/smart-interpretations) narrates the movement so the report reads as a report. * Who opens it * ### Website owners The whole picture of the site's traffic in one place, from the Google search to the conversion, without switching tools. * ### Content and SEO teams Which queries bring visitors to which pages, and whether those visitors engaged: the data that decides what to write next. * ### Agencies A monthly web analytics report per client that assembles itself, with the analysis written inside. Live report ## A web analytics report, live: 27 pages on real data The template itself, embedded from Looker Studio on demo data. Click through it here, or pick a page below. The orange field is where your own property goes once the copy is yours. [Open full screen →](https://lookerstudio.google.com/embed/reporting/1a66bd8b-94be-417f-bcb6-8394291277ce/page/p%5Fazrm0ffumd) Loading the live report… Page by page ## 27 pages. These 12 do the work of a web analytics report. Each one photographed from the live template, with what it is for and the fields it reads. Every field links to its definition; every page opens in the live report above. 1. Page 1 of 27 ### Web overview The eight headline numbers with their deltas and the device, channel and city splits underneath: the five-second answer to “is this working” that a client should get without scrolling. Reads: [Total Users](/reference/ga4-fields#totalUsers) · [Sessions](/glossary/sessions) · [Bounce Rate](/glossary/bounce-rate) · [Av. Session Dur.](/glossary/average-session-duration) · [Key Events](/glossary/key-events) 2. Page 2 of 27 ### Page content Every page ranked by views, sessions, bounce and key events with page-path search: where content strategy meets evidence. Reads: [Page Views](/reference/ga4-fields#screenPageViews) · [Pages / Session](/reference/ga4-fields#screenPageViews) · [Pages / User](/reference/ga4-fields#screenPageViews) · [Avg. Session Dur.](/glossary/average-session-duration) · [Views](/reference/ga4-fields#screenPageViews) 3. Page 3 of 27 ### Landing page Entry points ranked by the traffic they attract and the behaviour that follows, plotted over time. The bridge between a ranking on the search side and an outcome on the traffic side. Reads: [Sessions](/glossary/sessions) · [Views](/reference/ga4-fields#screenPageViews) · [Bounce rate](/glossary/bounce-rate) · [Key events](/glossary/key-events) · [Landing page](/glossary/landing-page) 4. Page 7 of 27 ### Conversions Every key event counted and trended, with its rate and the revenue attached, broken out by device, channel and location. The section a retainer conversation ends on. Reads: [Key Events](/glossary/key-events) · [Event Count](/glossary/event-count) · [Key Event Rate](/reference/ga4-fields#sessionKeyEventRate) · [Total Revenue](/reference/ga4-fields#totalRevenue) · [Event name](/reference/ga4-fields#eventName) 5. Page 9 of 27 ### Channels Direct, organic, paid, referral and social in one table with users, key events and revenue per channel, and the organic versus paid area chart an SEO report opens with. Reads: [Total users](/reference/ga4-fields#totalUsers) · [Sessions](/glossary/sessions) · [Bounce rate](/glossary/bounce-rate) · [Key events](/glossary/key-events) · [Session key event rate](/reference/ga4-fields#sessionKeyEventRate) 6. Page 10 of 27 ### Organic Organic pulled out of the channel mix and measured on its own terms, filterable down to a single page path. What the SEO work produced, separated from everything it shares the site with. Reads: [Total Users](/reference/ga4-fields#totalUsers) · [Sessions](/glossary/sessions) · [Bounce Rate](/glossary/bounce-rate) · [Av. Session Dur.](/glossary/average-session-duration) · [Key events](/glossary/key-events) 7. Page 14 of 27 ### Growth timeline Twelve months of the traffic side with the best day, week, month and quarter picked out automatically. The long view a renewal conversation opens with, before the search timeline seven pages later shows whether visibility moved first. Reads: [Sessions](/glossary/sessions) · [Total users](/reference/ga4-fields#totalUsers) · [Key Events](/glossary/key-events) · [Bounce rate](/glossary/bounce-rate) · [Views](/reference/ga4-fields#screenPageViews) 8. Page 15 of 27 ### Search overview Impressions, clicks, tracked keywords, site CTR and average position from Search Console: how Google sees the site, next to what visitors did about it. Reads: [Impressions](/glossary/impressions) · [Clicks](/reference/google-search-console-fields#clicks) · [Keywords count](/glossary/unique-keywords) · [Site CTR](/glossary/ctr) · [Average Position](/glossary/average-position) 9. Page 16 of 27 ### Brand vs generic Branded queries split from generic demand, each with its own keywords, CTR and position and a written interpretation of the trend. If most organic traffic is branded, SEO is not doing what the aggregate suggests; this page keeps that honest. Reads: [Impressions](/glossary/impressions) · [Clicks](/reference/google-search-console-fields#clicks) · [Site CTR](/glossary/ctr) · [Average Position](/glossary/average-position) · [Brand Keywords](/glossary/brand-vs-generic-keywords) 10. Page 19 of 27 ### Keyword analysis Every query with impressions, clicks, CTR and position, searchable and grouped by length: the working table where individual rankings get investigated. Reads: [Impressions](/glossary/impressions) · [Clicks](/reference/google-search-console-fields#clicks) · [Site CTR](/glossary/ctr) · [Average Position](/glossary/average-position) · [Short Tail](/glossary/long-tail-keywords) 11. Page 22 of 27 ### Page rankings Keywords bucketed into top 3, 4 to 10, 11 to 20 and beyond with improved and declined lists: ranking progress made legible before traffic moves. Reads: [Top 3](/glossary/average-position) · [Top 10](/glossary/average-position) · [Top 20](/glossary/average-position) · [Rest](/glossary/average-position) · [Average Position Last Quarter](/glossary/average-position) 12. Page 27 of 27 ### Search growth timeline Twelve months of the Search Console side: impressions and clicks over the long run, the visibility trend that pairs with the traffic timeline seven pages earlier. Reads: [Average Position](/glossary/average-position) · [Impressions](/glossary/impressions) · [Clicks](/reference/google-search-console-fields#clicks) · [Site CTR](/glossary/ctr) · [Queries](/glossary/unique-keywords) What the report includes ## The sections a web analytics report needs, and the questions each one answers * ### Discovery Queries, impressions and clicks from Search Console: the door people came through. * ?Which queries open the door, and to which pages? * ### Behaviour Sessions, engagement and conversions from GA4: what happened after the click. * ?Does search growth show up in engagement and conversions? * ### The join Landing pages with both their search performance and their on-site results, in the same table. * ?How do people find the site, and what do they do once inside? * ### Written analysis Smart Interpretations narrates the movement so the report reads like a report, not a chart dump. * ?What is the story of the month, written down? Specs ## The template, in numbers Best for... For SEO teams focused on organic growth. Traffic Overview Includes GA4 data + search queries and clicks. Conversion Tracking GA4 conversions and search click data. Audience Insights Insights on user search behavior via GA4. Keyword Performance Organic search queries and rankings. Search Engine Optimization In-depth SEO analysis using GA4 data. Acquisition Channels Organic traffic and search engine breakdown. Geographic Data Regional insights and search query breakdown. User Engagement Metrics GA4 metrics + search engagement (CTR). Setup Time Easy configuration: 2-3 minutes. The template ## Which template to buy for a web analytics report Built for this report ### [Web & SEO Dashboard for Data Studio — GA4 + Search Console](/template/web--seo-performance-dashboard) See why your traffic converts or does not. GA4 and Search Console unified — with Smart Interpretations writing the analysis automatically. $214 One-time payment, lifetime updates, unlimited copies [See the template](/template/web--seo-performance-dashboard)[Open the live demo](https://lookerstudio.google.com/embed/reporting/1a66bd8b-94be-417f-bcb6-8394291277ce/page/p%5Fazrm0ffumd) When another one fits better * [Google Analytics 4 Dashboard for Data Studio](/template/google-analytics-4-template-for-looker-studio) $129 When the site does not depend on search and the report should go deeper into GA4 alone: audiences, site search, e-commerce. * [All-in-One Marketing Dashboard for Data Studio](/template/all-in-one-dashboard-looker-studio-web-seo-ads) $289 When paid campaigns are part of the traffic and belong on the same report. * [Compare all six side by side](/compare) From the reviews ## What buyers say about working with kodalogic * ★★★★★ > He was very knowledgeable with Data Studio/Looker and helped me so much. When it was time to make changes, he was very responsive and accommodating. He is a happy and hard-working person and I can tell that he enjoys his work and helping his clients very much. I would say he went above and beyond in terms of being responsive and accommodating to all of the requested edits. I will definitely use him again and highly recommend him to anyone who needs expertise with reporting dashboards. carrieloranger, United States of America * ★★★★★ > I recently worked with Kodalogic on a Google Looker Studio Dashboard, and the experience was fantastic. He designed an impressive dashboard and skillfully fixed errors in an older one. His communication was clear, and his expertise was evident throughout the project. I'm absolutely satisfied with his work and will definitely be collaborating with him again. Highly recommended! heymindbyte, Germany * ★★★★★ > I had a great experience with him. He helped me make a report using Google Looker Studio, with data from Facebook Ads and Google Ads. He knew a lot about these and made a really good report. I asked for many changes, and he did all of them without any problems. He was very patient and made sure I was happy with everything. I'm 100% satisfied with his work. He's the best! aamirmursleen, Pakistan [All 100 reviews](/reviews), with the country and date of each one. Go deeper ## Read the deep dive * [What is an SEO reporting dashboard? →](/blog/what-is-an-seo-reporting-dashboard-and-why-its-costing-you-clients) The framework this report follows: which metrics belong in a client-facing dashboard, which ones to leave out, and why the branded split changes the conversation. * [SEO insights with smart dashboards →](/blog/seo-insights-with-smart-dashboards-for-looker-studio) Why GA4 and Search Console are worth more together than apart, with the questions only the combination can answer. * [What is Smart Interpretations? →](/blog/what-is-smart-interpretations-the-looker-studio-feature-that-writes-your-seo-analysis) The analysis layer that writes the takeaway under these charts, and what it flags on live data. * [Automated SEO reports with a Data Studio dashboard →](/blog/automated-seo-reports-with-looker-studio-dashboard) What automating this cycle is worth in hours per client, what genuinely automated reporting means beyond a scheduled PDF, and the six sections every report needs. * [Schedule the dashboard for email delivery →](/blog/how-to-schedule-a-dashboard-in-google-looker-studio-for-email-delivery) How to have Looker Studio send this report by itself, weekly or monthly, with the live data of the moment it goes out. * [Put your client logo and colors on the report →](/blog/customizing-looker-studio-dashboards-colors-and-logos-made-easy) The three-click white-label pass: duplicate the base report, swap the data source, drop in the client brand. * [Best Looker Studio templates for 2026 →](/blog/best-looker-studio-templates-for-2026-the-ones-that-actually-save-you-time) The full comparison of the six dashboards we build, what each one covers and which situation each one fits. Setup ## How it connects Each half connects natively: Search Console for the discovery data, GA4 for behaviour, both authorised once in your own Data Studio copy. The report stays live from then on, and sharing works like a Google Doc: a viewer link shows current data without giving anyone access to the underlying properties. Setup guides that apply * [Connect GA4, Search Console or Google Ads to your Data Studio template](/support/connect-your-data-sources) · Connect your Google Analytics 4, Google Search Console or Google Ads data to your copy of the Data Studio template in minutes, with Google’s native connectors and no third-party service. * [Which Data Studio template do I need?](/support/which-template-do-i-need) · Choose the right Data Studio report template by the report you deliver: Google Analytics 4, Google Search Console or Google Ads for one channel, the all-in-one dashboard for the whole picture. * [Share a Data Studio report with clients and schedule email delivery](/support/sharing-and-scheduling) · Share your Data Studio report template with clients through a live viewer link, or schedule a PDF snapshot by email every week or month; both are built into Data Studio. ![The data-sources rail of the Web & SEO Dashboard for Data Studio — GA4 + Search Console, page 1](/informes/2026-09-02/web--seo-performance-dashboard/01-media.webp) The rail of page 1: the sources this copy reads, the way your client sees them. ## The team agencies hire to build their dashboards Six dashboards, one team, one design system. [Meet the two people behind it](/about-us) * 4.97 / 5 across 100 verified reviews, 94 of them five stars, from clients in 27 countries who hired us to build their Looker Studio dashboards [Read every review](/reviews) * 85 fields documented across Google Search Console, Google Analytics 4 and Google Ads, one definition each, so you know what every number in the report means [Open the Google Analytics 4 reference](/reference/ga4-fields) * Lifetime updates and a setup guide with every dashboard, from the same team that built it [Docs, delivery and setup](/support) * 329,000+ reads on our Looker Studio guides, written by the people who build the dashboards [Read the guides](/blogs) Questions ## Before you ask Is this the same as the SEO report template? Same product, different lens: this page describes the full web-analytics use case; the SEO report page describes the search-first one. Do I need both Search Console and GA4? The report is built for both. With only one connected, the pages of that source work and the pages of the other stay empty until you connect it. Can it show more than one website? One report reads one Search Console property and one GA4 property. For several sites, make one copy per site; copies are unlimited. How current is the data? GA4 data arrives within a day and Search Console within two to three days, by Google's design. The report shows whatever each source has when it is opened, and can be refreshed on demand. Vocabulary ## The terms this report uses * [Sessions](/glossary/sessions) A session is a group of interactions one user has with a website within a period of time; in Google Analytics 4 it starts with a session\_start event and ends after 30 minutes of inactivity. * [Landing page](/glossary/landing-page) A landing page is the first page a visitor sees in a session, the page that won the visit. * [Source / medium](/glossary/source-medium) Source / medium is the pair of dimensions that describes where a session came from: the source is the site or platform (google, facebook, newsletter) and the medium is the type of traffic (organic, cpc, referral, email). * [Impressions](/glossary/impressions) An impression is counted each time a link to a site appears in a search results page a user views, whether or not it is clicked. * [CTR (click-through rate)](/glossary/ctr) CTR is clicks divided by impressions, expressed as a percentage: the share of times a listing was shown that ended in a click. * [Engaged sessions](/glossary/engaged-sessions) Engaged sessions are the sessions in Google Analytics 4 that lasted longer than 10 seconds, produced a key event, or included at least two page or screen views. * [New vs returning users](/glossary/new-vs-returning-users) New vs returning users is the Google Analytics 4 dimension that splits visitors by whether their first visit fell inside the selected period (new) or before it (returning). Ready when you are ## Web Analytics Report, built. Yours the same afternoon. Copy the template into your own Data Studio, connect your property, put your brand on it. The report your client opens on Monday is the one you saw in the demo today. $214 One-time payment. No taxes charged. [Get the template](/template/web--seo-performance-dashboard)[Open the live demo](https://lookerstudio.google.com/embed/reporting/1a66bd8b-94be-417f-bcb6-8394291277ce/page/p%5Fazrm0ffumd) 94 of 100 buyers gave it five stars, from 27 countries. [Every review, with its date.](/reviews) [![Web & SEO Dashboard for Data Studio — GA4 + Search Console](https://kodalogic.com/cdn/templates_images/0234_OWGD0CDWC95GHLYIXC8I0K97PT5ZRQVE_0000.webp)](/template/web--seo-performance-dashboard) Not this report?[SEO Report →](/report-templates/seo-report)[GA4 Report →](/report-templates/ga4-report)[All six dashboards](/templates) Web & SEO Dashboard for Data Studio — GA4 + Search Console One-time payment · lifetime updates · USD · no taxes charged · [live demo before you pay](#informe-vivo) · setup guide included · [Terms](/terms-of-service) $214