--- title: "White Label SEO Report Template for Data Studio (Yours)" description: "A white label SEO report template for Google Data Studio: your logo, your colours and your name on every chart. The client sees your brand, not ours." url: https://kodalogic.com/report-templates/white-label-seo-report --- Report template # Your client sees your brand, _not our template._ A white label SEO report is one your agency signs: your logo in the corner, your palette on the charts, your name on the scheduled email. The template underneath is nobody’s business. [See the template](/template/web--seo-performance-dashboard)[Open the live demo](https://lookerstudio.google.com/embed/reporting/1a66bd8b-94be-417f-bcb6-8394291277ce/page/p%5Fazrm0ffumd) * ![gx2000, 5 out of 5](https://kodalogic.com/cdn/assets/img/user_photos/gx2000.jpg) * ![atomictr, 5 out of 5](https://kodalogic.com/cdn/assets/img/user_photos/atomictr.jpg) * ![parkergates_, 5 out of 5](https://kodalogic.com/cdn/assets/img/user_photos/parkergates_.jpg) * ![rosco100, 5 out of 5](https://kodalogic.com/cdn/assets/img/user_photos/rosco100.jpg) * ![skraps6, 5 out of 5](https://kodalogic.com/cdn/assets/img/user_photos/skraps6.jpg) ★★★★★ **4.97** from 100 reviews in 27 countries: [read them](/reviews) Sold as * [![Web & SEO Dashboard for Data Studio — GA4 + Search Console dashboard](https://kodalogic.com/cdn/templates_images/0234_OWGD0CDWC95GHLYIXC8I0K97PT5ZRQVE_0000.webp)](/template/web--seo-performance-dashboard) [Web & SEO Dashboard for Data Studio — GA4 + Search Console](/template/web--seo-performance-dashboard)$214 [See the dashboard](/template/web--seo-performance-dashboard) In plain terms ## What a white label SEO report is A white label [SEO report](/glossary/seo-report) is one the client receives under the agency's brand: the agency's logo in the corner, its colours on the charts, its name on the scheduled email. The tool or template underneath is invisible to the client. Most [white label reporting](/glossary/white-label-reporting) is sold as a subscription per client; a Data Studio (formerly [Looker Studio](/glossary/looker-studio)) template is bought once and copied per client. This template is the SEO report, Search Console and [GA4](/glossary/ga4) read live, delivered as a report you own and brand. Every copy is fully editable in Data Studio's standard editor: replace the logo, apply the theme, rename the pages. Nothing in the copy points back to us unless you leave it there, and the viewer link and the scheduled PDF go out from your own Google account. * Who opens it * ### SEO agencies A branded monthly report per client at a one-time price, instead of a white label rank tracker billed per seat. * ### Freelance SEO consultants A deliverable that looks like the consultant's own product, from the first client onwards. * ### Agencies reselling reporting Copies are unlimited and each carries its own branding and connections, so ten clients get ten distinct reports. Live report ## A white label SEO report, live: 27 pages on real data The template itself, embedded from Looker Studio on demo data. Click through it here, or pick a page below. The orange field is where your own property goes once the copy is yours. [Open full screen →](https://lookerstudio.google.com/embed/reporting/1a66bd8b-94be-417f-bcb6-8394291277ce/page/p%5Fazrm0ffumd) Loading the live report… Page by page ## 27 pages. These 12 do the work of a white label SEO report. Each one photographed from the live template, with what it is for and the fields it reads. Every field links to its definition; every page opens in the live report above. 1. Page 1 of 27 ### Web overview The eight headline numbers with their deltas and the device, channel and city splits underneath: the five-second answer to “is this working” that a client should get without scrolling. Reads: [Total Users](/reference/ga4-fields#totalUsers) · [Sessions](/glossary/sessions) · [Bounce Rate](/glossary/bounce-rate) · [Av. Session Dur.](/glossary/average-session-duration) · [Key Events](/glossary/key-events) 2. Page 2 of 27 ### Page content Every page ranked by views, sessions, bounce and key events with page-path search: where content strategy meets evidence. Reads: [Page Views](/reference/ga4-fields#screenPageViews) · [Pages / Session](/reference/ga4-fields#screenPageViews) · [Pages / User](/reference/ga4-fields#screenPageViews) · [Avg. Session Dur.](/glossary/average-session-duration) · [Views](/reference/ga4-fields#screenPageViews) 3. Page 3 of 27 ### Landing page Entry points ranked by the traffic they attract and the behaviour that follows, plotted over time. The bridge between a ranking on the search side and an outcome on the traffic side. Reads: [Sessions](/glossary/sessions) · [Views](/reference/ga4-fields#screenPageViews) · [Bounce rate](/glossary/bounce-rate) · [Key events](/glossary/key-events) · [Landing page](/glossary/landing-page) 4. Page 7 of 27 ### Conversions Every key event counted and trended, with its rate and the revenue attached, broken out by device, channel and location. The section a retainer conversation ends on. Reads: [Key Events](/glossary/key-events) · [Event Count](/glossary/event-count) · [Key Event Rate](/reference/ga4-fields#sessionKeyEventRate) · [Total Revenue](/reference/ga4-fields#totalRevenue) · [Event name](/reference/ga4-fields#eventName) 5. Page 9 of 27 ### Channels Direct, organic, paid, referral and social in one table with users, key events and revenue per channel, and the organic versus paid area chart an SEO report opens with. Reads: [Total users](/reference/ga4-fields#totalUsers) · [Sessions](/glossary/sessions) · [Bounce rate](/glossary/bounce-rate) · [Key events](/glossary/key-events) · [Session key event rate](/reference/ga4-fields#sessionKeyEventRate) 6. Page 10 of 27 ### Organic Organic pulled out of the channel mix and measured on its own terms, filterable down to a single page path. What the SEO work produced, separated from everything it shares the site with. Reads: [Total Users](/reference/ga4-fields#totalUsers) · [Sessions](/glossary/sessions) · [Bounce Rate](/glossary/bounce-rate) · [Av. Session Dur.](/glossary/average-session-duration) · [Key events](/glossary/key-events) 7. Page 14 of 27 ### Growth timeline Twelve months of the traffic side with the best day, week, month and quarter picked out automatically. The long view a renewal conversation opens with, before the search timeline seven pages later shows whether visibility moved first. Reads: [Sessions](/glossary/sessions) · [Total users](/reference/ga4-fields#totalUsers) · [Key Events](/glossary/key-events) · [Bounce rate](/glossary/bounce-rate) · [Views](/reference/ga4-fields#screenPageViews) 8. Page 15 of 27 ### Search overview Impressions, clicks, tracked keywords, site CTR and average position from Search Console: how Google sees the site, next to what visitors did about it. Reads: [Impressions](/glossary/impressions) · [Clicks](/reference/google-search-console-fields#clicks) · [Keywords count](/glossary/unique-keywords) · [Site CTR](/glossary/ctr) · [Average Position](/glossary/average-position) 9. Page 16 of 27 ### Brand vs generic Branded queries split from generic demand, each with its own keywords, CTR and position and a written interpretation of the trend. If most organic traffic is branded, SEO is not doing what the aggregate suggests; this page keeps that honest. Reads: [Impressions](/glossary/impressions) · [Clicks](/reference/google-search-console-fields#clicks) · [Site CTR](/glossary/ctr) · [Average Position](/glossary/average-position) · [Brand Keywords](/glossary/brand-vs-generic-keywords) 10. Page 19 of 27 ### Keyword analysis Every query with impressions, clicks, CTR and position, searchable and grouped by length: the working table where individual rankings get investigated. Reads: [Impressions](/glossary/impressions) · [Clicks](/reference/google-search-console-fields#clicks) · [Site CTR](/glossary/ctr) · [Average Position](/glossary/average-position) · [Short Tail](/glossary/long-tail-keywords) 11. Page 22 of 27 ### Page rankings Keywords bucketed into top 3, 4 to 10, 11 to 20 and beyond with improved and declined lists: ranking progress made legible before traffic moves. Reads: [Top 3](/glossary/average-position) · [Top 10](/glossary/average-position) · [Top 20](/glossary/average-position) · [Rest](/glossary/average-position) · [Average Position Last Quarter](/glossary/average-position) 12. Page 27 of 27 ### Search growth timeline Twelve months of the Search Console side: impressions and clicks over the long run, the visibility trend that pairs with the traffic timeline seven pages earlier. Reads: [Average Position](/glossary/average-position) · [Impressions](/glossary/impressions) · [Clicks](/reference/google-search-console-fields#clicks) · [Site CTR](/glossary/ctr) · [Queries](/glossary/unique-keywords) What the report includes ## The sections a white label SEO report needs, and the questions each one answers * ### Your logo and colors Every copy is fully editable in Data Studio: replace the logo, apply brand colors, rename pages; standard editor, no code. * ?Can the client tell a template was used? * ### The full SEO engine underneath Search Console and GA4 read live: rankings, brand vs generic, traffic and engagement; the same data spine as our SEO report template. * ?Does rebranding break the data connections? * ### One copy per client Unlimited copies of your purchase: brand one per client and each keeps its own connections and look. * ?Can I brand it differently for each client? * ### Delivery under your name Share the viewer link or schedule the email from your account: the client never touches Kodalogic. * ?Who appears as the sender of the monthly email? Specs ## The template, in numbers Best for... For SEO teams focused on organic growth. Traffic Overview Includes GA4 data + search queries and clicks. Conversion Tracking GA4 conversions and search click data. Audience Insights Insights on user search behavior via GA4. Keyword Performance Organic search queries and rankings. Search Engine Optimization In-depth SEO analysis using GA4 data. Acquisition Channels Organic traffic and search engine breakdown. Geographic Data Regional insights and search query breakdown. User Engagement Metrics GA4 metrics + search engagement (CTR). Setup Time Easy configuration: 2-3 minutes. The exact clicks ## How you do it, menu by menu 1. 1. Make your client copy In your purchased template: File → Make a copy. Name it after the client: this copy is theirs alone. 2. 2. Swap the branding Theme and layout (right panel) → pick or customise the theme with the client’s colors; click the logo image → replace with the client’s file. 3. 3. Point it at their data Resource → Manage added data sources → edit each source to the client’s Search Console property and GA4 property. 4. 4. Deliver under your name Share → copy the viewer link, and Share → Schedule delivery for the monthly PDF: it sends from your account. The template ## Which template to buy for a white label SEO report Built for this report ### [Web & SEO Dashboard for Data Studio — GA4 + Search Console](/template/web--seo-performance-dashboard) See why your traffic converts or does not. GA4 and Search Console unified — with Smart Interpretations writing the analysis automatically. $214 One-time payment, lifetime updates, unlimited copies [See the template](/template/web--seo-performance-dashboard)[Open the live demo](https://lookerstudio.google.com/embed/reporting/1a66bd8b-94be-417f-bcb6-8394291277ce/page/p%5Fazrm0ffumd) When another one fits better * [Google Search Console Dashboard for Data Studio](/template/google-search-console-template-for-looker-studio) $129 When the deliverable is a branded rank tracker rather than a full SEO report: keyword pages only, same branding freedom. * [All-in-One Marketing Dashboard for Data Studio](/template/all-in-one-dashboard-looker-studio-web-seo-ads) $289 When the client also buys paid search from you and the branded report should carry both channels. * [Compare all six side by side](/compare) From the reviews ## What buyers say about working with kodalogic * ★★★★★ > He was very knowledgeable with Data Studio/Looker and helped me so much. When it was time to make changes, he was very responsive and accommodating. He is a happy and hard-working person and I can tell that he enjoys his work and helping his clients very much. I would say he went above and beyond in terms of being responsive and accommodating to all of the requested edits. I will definitely use him again and highly recommend him to anyone who needs expertise with reporting dashboards. carrieloranger, United States of America * ★★★★★ > I recently worked with Kodalogic on a Google Looker Studio Dashboard, and the experience was fantastic. He designed an impressive dashboard and skillfully fixed errors in an older one. His communication was clear, and his expertise was evident throughout the project. I'm absolutely satisfied with his work and will definitely be collaborating with him again. Highly recommended! heymindbyte, Germany * ★★★★★ > I had a great experience with him. He helped me make a report using Google Looker Studio, with data from Facebook Ads and Google Ads. He knew a lot about these and made a really good report. I asked for many changes, and he did all of them without any problems. He was very patient and made sure I was happy with everything. I'm 100% satisfied with his work. He's the best! aamirmursleen, Pakistan [All 100 reviews](/reviews), with the country and date of each one. Go deeper ## Read the deep dive * [What is an SEO reporting dashboard? →](/blog/what-is-an-seo-reporting-dashboard-and-why-its-costing-you-clients) The framework this report follows: which metrics belong in a client-facing dashboard, which ones to leave out, and why the branded split changes the conversation. * [SEO insights with smart dashboards →](/blog/seo-insights-with-smart-dashboards-for-looker-studio) Why GA4 and Search Console are worth more together than apart, with the questions only the combination can answer. * [What is Smart Interpretations? →](/blog/what-is-smart-interpretations-the-looker-studio-feature-that-writes-your-seo-analysis) The analysis layer that writes the takeaway under these charts, and what it flags on live data. * [Automated SEO reports with a Data Studio dashboard →](/blog/automated-seo-reports-with-looker-studio-dashboard) What automating this cycle is worth in hours per client, what genuinely automated reporting means beyond a scheduled PDF, and the six sections every report needs. * [Schedule the dashboard for email delivery →](/blog/how-to-schedule-a-dashboard-in-google-looker-studio-for-email-delivery) How to have Looker Studio send this report by itself, weekly or monthly, with the live data of the moment it goes out. * [Put your client logo and colors on the report →](/blog/customizing-looker-studio-dashboards-colors-and-logos-made-easy) The three-click white-label pass: duplicate the base report, swap the data source, drop in the client brand. * [Best Looker Studio templates for 2026 →](/blog/best-looker-studio-templates-for-2026-the-ones-that-actually-save-you-time) The full comparison of the six dashboards we build, what each one covers and which situation each one fits. Setup ## How it connects You buy once, copy per client, and brand each copy in Data Studio’s standard editor: logo, theme colors, page names. Connections stay per copy: each client’s report reads that client’s Search Console and GA4 through Google’s free native connectors, and the scheduled email goes out from your Google account, under your name. Setup guides that apply * [Customizing your Data Studio report template](/support/customizing-your-copy) · Your copy of the Data Studio template is a normal report: change the logo, colors, pages, charts and metrics in the editor, and keep the connections to your data. * [Share a Data Studio report with clients and schedule email delivery](/support/sharing-and-scheduling) · Share your Data Studio report template with clients through a live viewer link, or schedule a PDF snapshot by email every week or month; both are built into Data Studio. * [Share Data Studio report access with another email](/support/share-report-access-with-another-email) · How to give a client or colleague viewer access to your Data Studio report template from another Google account, and what to do when they still cannot see the data. ![The data-sources rail of the Web & SEO Dashboard for Data Studio — GA4 + Search Console, page 1](/informes/2026-09-02/web--seo-performance-dashboard/01-media.webp) The rail of page 1: the sources this copy reads, the way your client sees them. ## The team agencies hire to build their dashboards Six dashboards, one team, one design system. [Meet the two people behind it](/about-us) * 4.97 / 5 across 100 verified reviews, 94 of them five stars, from clients in 27 countries who hired us to build their Looker Studio dashboards [Read every review](/reviews) * 85 fields documented across Google Search Console, Google Analytics 4 and Google Ads, one definition each, so you know what every number in the report means [Open the Google Analytics 4 reference](/reference/ga4-fields) * Lifetime updates and a setup guide with every dashboard, from the same team that built it [Docs, delivery and setup](/support) * 329,000+ reads on our Looker Studio guides, written by the people who build the dashboards [Read the guides](/blogs) Questions ## Before you ask Is white labeling an extra tier? No: every template is fully editable after copying; branding it is standard Data Studio editing, included in the one-time price. Do you appear anywhere in my copy? Your copy is yours: remove or replace any element, including any mention of Kodalogic. Can I use my own domain for the report link? The link is a Data Studio link on Google's domain, as with every Data Studio report. What carries your brand is everything inside it, and the sender of the scheduled email is your Google account. Does rebranding survive template updates? Yes. Your copies are yours and untouched by anything we do later. When we publish an improved version, you decide whether to copy it and brand it again. Can the client edit the report? Only if you give edit access. With viewer access they can change the date range and the filters, and nothing else. Vocabulary ## The terms this report uses * [White label reporting](/glossary/white-label-reporting) White label reporting is delivering analytics reports under your own brand, your logo, colors and name, while the underlying tool or template comes from a third party. * [SEO report](/glossary/seo-report) An SEO report is a periodic summary of a site’s organic search performance: how visible it was, which queries and pages earned that visibility, and how both changed against the previous period. * [Smart Interpretations](/glossary/smart-interpretations) Smart Interpretations is the feature in Kodalogic’s Data Studio (formerly Looker Studio) templates that reads the connected data and writes the analysis as plain-language text inside the report, what changed, where, and what it suggests, instead of leaving the reader alone with the charts. * [Automated reporting](/glossary/automated-reporting) Automated reporting is the practice of connecting a report directly to its data sources so it fills and refreshes itself, replacing the manual cycle of exporting data, pasting it into slides and rebuilding charts each period. * [Brand vs generic keywords](/glossary/brand-vs-generic-keywords) Brand keywords are searches that include a company’s own name; generic keywords are everything else. * [Average position](/glossary/average-position) Average position, also called keyword position, is the mean ranking of a site for a query or page across all the impressions it received in a period, as reported by Google Search Console. Ready when you are ## White Label SEO Report, built. Yours the same afternoon. Copy the template into your own Data Studio, connect your property, put your brand on it. The report your client opens on Monday is the one you saw in the demo today. $214 One-time payment. No taxes charged. [Get the template](/template/web--seo-performance-dashboard)[Open the live demo](https://lookerstudio.google.com/embed/reporting/1a66bd8b-94be-417f-bcb6-8394291277ce/page/p%5Fazrm0ffumd) 94 of 100 buyers gave it five stars, from 27 countries. [Every review, with its date.](/reviews) [![Web & SEO Dashboard for Data Studio — GA4 + Search Console](https://kodalogic.com/cdn/templates_images/0234_OWGD0CDWC95GHLYIXC8I0K97PT5ZRQVE_0000.webp)](/template/web--seo-performance-dashboard) Not this report?[SEO Report →](/report-templates/seo-report)[Client SEO Report →](/report-templates/client-seo-report)[All six dashboards](/templates) Web & SEO Dashboard for Data Studio — GA4 + Search Console One-time payment · lifetime updates · USD · no taxes charged · [live demo before you pay](#informe-vivo) · setup guide included · [Terms](/terms-of-service) $214