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Before you buy

Which Data Studio template do I need?

Pick a Data Studio (formerly Looker Studio) template by the report you owe someone: one source (GA4, Search Console or Google Ads) when the report is about one channel, the two-source or all-in-one dashboards when the client wants the whole picture on one link.

Start from the deliverable, not from the data

The question is never “which data do I have” but “what does the person reading the report ask for”. A client who asks about rankings and organic traffic is asking for a Search Console report. A client who asks what the ad budget returned is asking for a Google Ads report. A client who asks for one monthly link that covers everything is asking for the all-in-one.

Each single-source template goes further into its channel than the combined ones can: the Search Console dashboard has nineteen pages on keywords alone (brand versus generic, clusters, intent, short and long tail, page rankings); the all-in-one gives the search module twelve pages because it also has to fit web and ads. Depth and breadth are the trade-off, and the price follows it.

The six, by the question they answer

  • Google Analytics 4 dashboard: what visitors do on the site (traffic, engagement, conversions, e-commerce, location).

  • Google Search Console dashboard: how the site performs in Google search (keywords, rankings, brand demand, page rankings).

  • Google Ads dashboard: what the paid budget returns (campaigns, search and display, keywords, audiences, cost per result).

  • Web & SEO performance dashboard (GA4 + Search Console): organic visibility next to what those visitors then do.

  • GA4 + Google Ads dashboard: paid traffic next to the behaviour it produces, on the same dates.

  • All-in-one marketing dashboard (GA4 + Search Console + Google Ads): the monthly client report, thirty-five pages, one link.

Two shortcuts

If you report to several clients with different needs, the all-in-one is the template you copy once and trim per client: hide the pages a client does not need instead of buying three templates. Hiding a page takes one click and is reversible.

If you are not sure, open the live demo of the two candidates side by side and click through the pages with a real question in mind. The right template is the one where you find the answer without scrolling.

Check

  • You can name the question the report has to answer for its reader.

  • You have opened the live demo of your candidate and found that answer on a page.

  • If you serve several clients, you have counted how many need more than one source.

Read the full guide
This doc covers your copy of the template. These guides cover the topic in full.