One link per client, current every morning.

35 pages. These 12 do the work of a client SEO report.

Each one photographed from the live template, with what it is for and the fields it reads. Every field links to its definition; every page opens in the live report above.

1. 
   Page 1 of 35

   Web overview

   The web module opens the report with its headline numbers and their deltas, split by device, channel and city. The page a client reads first and, often, the only one they read closely.

   Reads: Total Users · Sessions · Bounce Rate · Av. Session Dur. · Key Events

   Open in the live report above ↑
2. 
   Page 2 of 35

   Page content

   Every page ranked by views, sessions, bounce and key events with page-path search: which content earns its place across all three channels.

   Reads: Page Views · Pages / Session · Pages / User · Avg. Session Dur. · Views

   Open in the live report →
3. 
   Page 3 of 35

   Landing page

   Sessions by landing page over time with the top destinations ranked, the page that shows where organic and paid traffic actually arrives.

   Reads: Sessions · Views · Bounce rate · Key events · Landing page

   Open in the live report →
4. 
   Page 7 of 35

   Conversions

   Key events, key event rate and revenue trended and split by device, channel and city: the shared outcome every module in this report is measured against.

   Reads: Key Events · Event Count · Key Event Rate · Total Revenue · Event name

   Open in the live report →
5. 
   Page 9 of 35

   Channels

   Organic, paid, direct, referral and social in one table with users, key events and revenue per channel: the single view where the three modules meet and budget decisions get made.

   Reads: Total users · Sessions · Bounce rate · Key events · Session key event rate

   Open in the live report →
6. 
   Page 14 of 35

   Growth timeline

   Twelve months of traffic with the best day, week, month and quarter picked out automatically, the long view for renewal conversations.

   Reads: Sessions · Total users · Key Events · Bounce rate · Views

   Open in the live report →
7. 
   Page 15 of 35

   Search overview

   The search module in one screen: visibility, clicks and where the site sits on average, with the device and country cuts. What Google shows, next to what the web module says people did about it.

   Reads: Impressions · Clicks · Keywords count · Site CTR · Average Position

   Open in the live report →
8. 
   Page 16 of 35

   Brand vs generic

   The two halves of organic demand measured apart, with a written reading of the divergence underneath. Growth from people who already knew you is a different business story from growth among people who did not.

   Reads: Impressions · Clicks · Site CTR · Average Position · Brand Keywords

   Open in the live report →
9. 
   Page 22 of 35

   Page rankings

   Keywords bucketed into top 3, 4 to 10, 11 to 20 and beyond with improved and declined lists: ranking movement caught before it becomes a traffic problem.

   Reads: Top 3 · Top 10 · Top 20 · Rest · Average Position Last Quarter

   Open in the live report →
10. 
    Page 28 of 35

    Ads overview

    The ads module and its money questions: what was spent, what came back and what each result cost, with the price curves beneath. In this report it shares a date range with the other two, so paid and organic are finally comparable.

    Reads: Impressions · Clicks · Conversions · Conv. Rate · CTR

    Open in the live report →
11. 
    Page 29 of 35

    Campaigns

    Line by line, what each campaign consumed and produced, ranked. Read against the search module, it answers the awkward one: are we paying for terms we already own organically?

    Reads: Impressions · Clicks · Conversions · Cost · Total conv. value

    Open in the live report →
12. 
    Page 35 of 35

    Ads growth timeline

    Twelve months of the Ads account, closing the report with the paid momentum view that mirrors the traffic and search timelines.

    Reads: Clicks · Impressions · Conversions · Cost · Conv. rate

    Open in the live report →

The sections a client SEO report needs, and the questions each one answers

• Everything the client asks about

  Search Console, GA4 and Google Ads side by side: visibility, behaviour and spend on the same page.

  • ?What does the client see when they open the link?

• Made for the meeting

  Period comparisons and per-channel views ordered the way client conversations actually run.

  • ?Can I stop rebuilding decks every month?

• A copy per client

  Each client gets their own branded copy with their own connections: nothing mingles.

  • ?How do I keep ten clients separated?

• The narrative, written

  Smart Interpretations writes what changed inside the report, so the link reads like a report, not a chart dump.

  • ?Who writes the summary?

The template, in numbers

Best for...

Advanced marketers managing multi-channel campaigns.

Traffic Overview

Combines GA4 + Search Console + paid traffic data.

Conversion Tracking

Multi-channel conversion tracking (GA4, GSC, Ads).

Audience Insights

Comprehensive audience insights across organic and paid channels.

Keyword Performance

Integrated insights on organic and paid keyword performance.

Search Engine Optimization

Comprehensive SEO analysis with Smart Interpretations.

Acquisition Channels

Detailed analysis of organic and paid channels (search, display, video).

Geographic Data

Geographic performance insights across organic and paid campaigns.

User Engagement Metrics

Comprehensive engagement metrics across organic and paid channels.

Setup Time

Slightly longer (3-5 min).

Before you ask

Does each client need their own purchase?

No: one purchase, unlimited copies. You make one copy per client and connect that client’s accounts to it.

Can I send it as a PDF instead of a link?

Yes: Data Studio schedules a PDF snapshot by email, per report, on the cadence you choose.

How do I keep clients from seeing each other's data?

Each copy reads only the sources you connect to it, and you share each copy with that client alone. There is no shared account and no cross-client view.

What if a client wants to keep the report after we part ways?

Share the copy with edit access or transfer ownership in Data Studio, as with any Google file. The copy is a normal report and the client can keep reading their own properties.

Can I add a commentary page of my own?

Yes. Many agencies add a first page with their notes for the month. It is a text box on a new page in your copy, and it stays when the data refreshes.

The terms this report uses

• SEO report

  An SEO report is a periodic summary of a site’s organic search performance: how visible it was, which queries and pages earned that visibility, and how both changed against the previous period.

• Automated reporting

  Automated reporting is the practice of connecting a report directly to its data sources so it fills and refreshes itself, replacing the manual cycle of exporting data, pasting it into slides and rebuilding charts each period.

• Key events

  Key events are the events in Google Analytics 4 that you mark as the ones that matter to the business: a purchase, a lead form, a sign-up, a call.

• ROAS (return on ad spend)

  ROAS is revenue attributed to advertising divided by the cost of that advertising.

• Average position

  Average position, also called keyword position, is the mean ranking of a site for a query or page across all the impressions it received in a period, as reported by Google Search Console.

• Smart Interpretations

  Smart Interpretations is the feature in Kodalogic’s Data Studio (formerly Looker Studio) templates that reads the connected data and writes the analysis as plain-language text inside the report, what changed, where, and what it suggests, instead of leaving the reader alone with the charts.

• SEO dashboard

  An SEO dashboard is a live report that gathers a site’s organic search metrics, impressions, clicks, average position, CTR and keyword rankings, in one view, refreshed automatically from sources like Google Search Console and Google Analytics 4.