One client, one link, every channel.

35 pages. These 12 do the work of a marketing report.

Each one photographed from the live template, with what it is for and the fields it reads. Every field links to its definition; every page opens in the live report above.

1. 
   Page 1 of 35

   Web overview

   The web module opens the report with its headline numbers and their deltas, split by device, channel and city. The page a client reads first and, often, the only one they read closely.

   Reads: Total Users · Sessions · Bounce Rate · Av. Session Dur. · Key Events

   Open in the live report above ↑
2. 
   Page 2 of 35

   Page content

   Every page ranked by views, sessions, bounce and key events with page-path search: which content earns its place across all three channels.

   Reads: Page Views · Pages / Session · Pages / User · Avg. Session Dur. · Views

   Open in the live report →
3. 
   Page 3 of 35

   Landing page

   Sessions by landing page over time with the top destinations ranked, the page that shows where organic and paid traffic actually arrives.

   Reads: Sessions · Views · Bounce rate · Key events · Landing page

   Open in the live report →
4. 
   Page 7 of 35

   Conversions

   Key events, key event rate and revenue trended and split by device, channel and city: the shared outcome every module in this report is measured against.

   Reads: Key Events · Event Count · Key Event Rate · Total Revenue · Event name

   Open in the live report →
5. 
   Page 9 of 35

   Channels

   Organic, paid, direct, referral and social in one table with users, key events and revenue per channel: the single view where the three modules meet and budget decisions get made.

   Reads: Total users · Sessions · Bounce rate · Key events · Session key event rate

   Open in the live report →
6. 
   Page 14 of 35

   Growth timeline

   Twelve months of traffic with the best day, week, month and quarter picked out automatically, the long view for renewal conversations.

   Reads: Sessions · Total users · Key Events · Bounce rate · Views

   Open in the live report →
7. 
   Page 15 of 35

   Search overview

   The search module in one screen: visibility, clicks and where the site sits on average, with the device and country cuts. What Google shows, next to what the web module says people did about it.

   Reads: Impressions · Clicks · Keywords count · Site CTR · Average Position

   Open in the live report →
8. 
   Page 16 of 35

   Brand vs generic

   The two halves of organic demand measured apart, with a written reading of the divergence underneath. Growth from people who already knew you is a different business story from growth among people who did not.

   Reads: Impressions · Clicks · Site CTR · Average Position · Brand Keywords

   Open in the live report →
9. 
   Page 22 of 35

   Page rankings

   Keywords bucketed into top 3, 4 to 10, 11 to 20 and beyond with improved and declined lists: ranking movement caught before it becomes a traffic problem.

   Reads: Top 3 · Top 10 · Top 20 · Rest · Average Position Last Quarter

   Open in the live report →
10. 
    Page 28 of 35

    Ads overview

    The ads module and its money questions: what was spent, what came back and what each result cost, with the price curves beneath. In this report it shares a date range with the other two, so paid and organic are finally comparable.

    Reads: Impressions · Clicks · Conversions · Conv. Rate · CTR

    Open in the live report →
11. 
    Page 29 of 35

    Campaigns

    Line by line, what each campaign consumed and produced, ranked. Read against the search module, it answers the awkward one: are we paying for terms we already own organically?

    Reads: Impressions · Clicks · Conversions · Cost · Total conv. value

    Open in the live report →
12. 
    Page 35 of 35

    Ads growth timeline

    Twelve months of the Ads account, closing the report with the paid momentum view that mirrors the traffic and search timelines.

    Reads: Clicks · Impressions · Conversions · Cost · Conv. rate

    Open in the live report →

The sections a marketing report needs, and the questions each one answers

• Three sources, one report

  GA4, Search Console and Google Ads connected natively and read side by side.

  • ?What did each source contribute to conversions?

• Channel vs channel

  Organic and paid performance on the same axes, so budget conversations start from data.

  • ?How do organic and paid compare on the same axes this month?

• Client-ready by default

  One shared link per client that is always current; scheduled email snapshots on top.

  • ?Can one link answer the whole client meeting?

• Written analysis

  Smart Interpretations writes the cross-channel findings inside the report.

  • ?What changed across channels, in sentences?

The template, in numbers

Best for...

Advanced marketers managing multi-channel campaigns.

Traffic Overview

Combines GA4 + Search Console + paid traffic data.

Conversion Tracking

Multi-channel conversion tracking (GA4, GSC, Ads).

Audience Insights

Comprehensive audience insights across organic and paid channels.

Keyword Performance

Integrated insights on organic and paid keyword performance.

Search Engine Optimization

Comprehensive SEO analysis with Smart Interpretations.

Acquisition Channels

Detailed analysis of organic and paid channels (search, display, video).

Geographic Data

Geographic performance insights across organic and paid campaigns.

User Engagement Metrics

Comprehensive engagement metrics across organic and paid channels.

Setup Time

Slightly longer (3-5 min).

Before you ask

Do I need all three sources connected?

The report is built for the three; each connects with its native connector to your own accounts.

Is this the most complete template?

It is the widest one in the catalog: the single-source templates go deeper into their one channel.

Do the three sources have to belong to the same Google account?

No. Each data source is authorised separately inside your copy, so the GA4 property, the Search Console property and the Google Ads account can live in different accounts.

Is it heavier or slower than the single-source templates?

It has more pages, thirty-five, but each page queries only its own source, so it opens as fast as the others. Data Studio caches every source, and the setup guide explains the refresh setting.

Can I hide the ads section for a client without paid campaigns?

Yes. Hide the pages in your copy, or make a copy without them. Every copy is a normal Data Studio report and pages can be hidden from the navigation in one click.

The terms this report uses

• Default channel group

  The default channel group is the set of rules Google Analytics 4 uses to sort traffic into channels such as Organic Search, Paid Search, Direct, Referral, Organic Social, Email and Cross-network, based on the source, medium and campaign of each session.

• ROAS (return on ad spend)

  ROAS is revenue attributed to advertising divided by the cost of that advertising.

• Key events

  Key events are the events in Google Analytics 4 that you mark as the ones that matter to the business: a purchase, a lead form, a sign-up, a call.

• Impressions

  An impression is counted each time a link to a site appears in a search results page a user views, whether or not it is clicked.

• Sessions

  A session is a group of interactions one user has with a website within a period of time; in Google Analytics 4 it starts with a session_start event and ends after 30 minutes of inactivity.

• Automated reporting

  Automated reporting is the practice of connecting a report directly to its data sources so it fills and refreshes itself, replacing the manual cycle of exporting data, pasting it into slides and rebuilding charts each period.

• Smart Interpretations

  Smart Interpretations is the feature in Kodalogic’s Data Studio (formerly Looker Studio) templates that reads the connected data and writes the analysis as plain-language text inside the report, what changed, where, and what it suggests, instead of leaving the reader alone with the charts.