The monthly SEO report, assembled by itself.

27 pages. These 12 do the work of an SEO report.

Each one photographed from the live template, with what it is for and the fields it reads. Every field links to its definition; every page opens in the live report above.

1. 
   Page 1 of 27

   Web overview

   The eight headline numbers with their deltas and the device, channel and city splits underneath: the five-second answer to “is this working” that a client should get without scrolling.

   Reads: Total Users · Sessions · Bounce Rate · Av. Session Dur. · Key Events

   Open in the live report above ↑
2. 
   Page 2 of 27

   Page content

   Every page ranked by views, sessions, bounce and key events with page-path search: where content strategy meets evidence.

   Reads: Page Views · Pages / Session · Pages / User · Avg. Session Dur. · Views

   Open in the live report →
3. 
   Page 3 of 27

   Landing page

   Entry points ranked by the traffic they attract and the behaviour that follows, plotted over time. The bridge between a ranking on the search side and an outcome on the traffic side.

   Reads: Sessions · Views · Bounce rate · Key events · Landing page

   Open in the live report →
4. 
   Page 7 of 27

   Conversions

   Every key event counted and trended, with its rate and the revenue attached, broken out by device, channel and location. The section a retainer conversation ends on.

   Reads: Key Events · Event Count · Key Event Rate · Total Revenue · Event name

   Open in the live report →
5. 
   Page 9 of 27

   Channels

   Direct, organic, paid, referral and social in one table with users, key events and revenue per channel, and the organic versus paid area chart an SEO report opens with.

   Reads: Total users · Sessions · Bounce rate · Key events · Session key event rate

   Open in the live report →
6. 
   Page 10 of 27

   Organic

   Organic pulled out of the channel mix and measured on its own terms, filterable down to a single page path. What the SEO work produced, separated from everything it shares the site with.

   Reads: Total Users · Sessions · Bounce Rate · Av. Session Dur. · Key events

   Open in the live report →
7. 
   Page 14 of 27

   Growth timeline

   Twelve months of the traffic side with the best day, week, month and quarter picked out automatically. The long view a renewal conversation opens with, before the search timeline seven pages later shows whether visibility moved first.

   Reads: Sessions · Total users · Key Events · Bounce rate · Views

   Open in the live report →
8. 
   Page 15 of 27

   Search overview

   Impressions, clicks, tracked keywords, site CTR and average position from Search Console: how Google sees the site, next to what visitors did about it.

   Reads: Impressions · Clicks · Keywords count · Site CTR · Average Position

   Open in the live report →
9. 
   Page 16 of 27

   Brand vs generic

   Branded queries split from generic demand, each with its own keywords, CTR and position and a written interpretation of the trend. If most organic traffic is branded, SEO is not doing what the aggregate suggests; this page keeps that honest.

   Reads: Impressions · Clicks · Site CTR · Average Position · Brand Keywords

   Open in the live report →
10. 
    Page 19 of 27

    Keyword analysis

    Every query with impressions, clicks, CTR and position, searchable and grouped by length: the working table where individual rankings get investigated.

    Reads: Impressions · Clicks · Site CTR · Average Position · Short Tail

    Open in the live report →
11. 
    Page 22 of 27

    Page rankings

    Keywords bucketed into top 3, 4 to 10, 11 to 20 and beyond with improved and declined lists: ranking progress made legible before traffic moves.

    Reads: Top 3 · Top 10 · Top 20 · Rest · Average Position Last Quarter

    Open in the live report →
12. 
    Page 27 of 27

    Search growth timeline

    Twelve months of the Search Console side: impressions and clicks over the long run, the visibility trend that pairs with the traffic timeline seven pages earlier.

    Reads: Average Position · Impressions · Clicks · Site CTR · Queries

    Open in the live report →

The sections an SEO report needs, and the questions each one answers

• Visibility and rankings

  Impressions, clicks, CTR and average position from Search Console, with period-over-period movement.

  • ?Which pages earned their traffic, and which rank without clicks?

• What the traffic did

  Sessions, engagement and conversions from GA4 beside the search data that produced them.

  • ?Did organic visibility translate into sessions and conversions this month?

• Brand vs generic

  The split that keeps awareness growth from hiding acquisition problems.

  • ?Is acquisition improving once brand searches are set aside?

• Written analysis

  Smart Interpretations states what changed and what it suggests, in sentences, from the connected data.

  • ?What should the client read first?

The template, in numbers

Best for...

For SEO teams focused on organic growth.

Traffic Overview

Includes GA4 data + search queries and clicks.

Conversion Tracking

GA4 conversions and search click data.

Audience Insights

Insights on user search behavior via GA4.

Keyword Performance

Organic search queries and rankings.

Search Engine Optimization

In-depth SEO analysis using GA4 data.

Acquisition Channels

Organic traffic and search engine breakdown.

Geographic Data

Regional insights and search query breakdown.

User Engagement Metrics

GA4 metrics + search engagement (CTR).

Setup Time

Easy configuration: 2-3 minutes.

Before you ask

What sources does it connect?

Google Search Console and Google Analytics 4: both native Data Studio connectors, using your own accounts.

Can I send it to clients monthly?

Yes: the shared link always shows current data, and Data Studio can email a scheduled snapshot.

How long does the setup take?

Two authorisations: your Search Console property and your GA4 property, inside your copy of the report. Most buyers have the first report live within the hour, before customising colours or logo.

Can I add my own pages to it?

Yes. Your copy is a normal Data Studio report: add a page, drop in a chart, change a metric. The setup guide shows where each source is configured so the new page reads the right one.

What does the client receive each month?

Whatever you choose: the same link, always current, or a scheduled PDF snapshot that Data Studio emails on the day and hour you set.

The terms this report uses

• SEO report

  An SEO report is a periodic summary of a site’s organic search performance: how visible it was, which queries and pages earned that visibility, and how both changed against the previous period.

• SEO performance

  SEO performance is how well a website earns visibility and visits from organic search, measured as a chain rather than a single number: impressions, clicks, click-through rate and average position in Search Console, and the sessions and conversions those clicks produce in Google Analytics 4.

• Impressions

  An impression is counted each time a link to a site appears in a search results page a user views, whether or not it is clicked.

• CTR (click-through rate)

  CTR is clicks divided by impressions, expressed as a percentage: the share of times a listing was shown that ended in a click.

• Sessions

  A session is a group of interactions one user has with a website within a period of time; in Google Analytics 4 it starts with a session_start event and ends after 30 minutes of inactivity.

• Engagement rate

  Engagement rate is the percentage of sessions that were engaged sessions in Google Analytics 4: sessions that lasted longer than 10 seconds, produced a key event, or included at least two page or screen views.

• Key events

  Key events are the events in Google Analytics 4 that you mark as the ones that matter to the business: a purchase, a lead form, a sign-up, a call.